The Power of Icons (The Digital Kind)

Introducing Digital Iconography Ah, the world of web design—an ever-evolving space where finding the right balance between uniqueness and user-friendliness is the real MVP. Today, let’s talk about a design rockstar that often doesn’t get its due credit: iconography. No need for fancy terms or techy talk; think of it as your website’s secret ingredient. […]

Embracing Change in the Business Lull

A Strategic Approach to Rebranding In the quieter periods of the business calendar, when the hustle and bustle takes a back seat, it’s the ideal time for companies to turn their attention to rebranding. This isn’t about fixing something broken; it’s about recognizing that growth is a continuous journey. When the pace slows down, it’s […]

Funcionality vs Aesthethics in a Website

We need balance… In today’s fast-paced digital realm, your website is essentially the online ambassador for your brand. It’s not just a pretty face; it’s the gateway to a fabulous user experience. It’s an intricate process that dances on the line of being both visually appealing and user-friendly. We’re not just here to create a […]

Color Psychology and Web Design

Color psychology

The Psychology of Color in Web Design Colors have power. On top of adding visual appeal, colors are tied to different meanings. We have associated certain colors with certain feelings and emotions to the point that our brains are triggered to experience a certain emotion when seeing a certain color. By understanding the emotions and […]

Finding the Perfect Web Designer for Your Small Business: 4 Key Considerations

Finding the Perfect Web Designer for Your Small Business: 4 Key Considerations

Fundamental aspects when seeking the right web designer For any successful small business, having a strong online presence is essential in order to thrive. Your website is often the first point of contact for potential customers, serving as a virtual storefront that represents your brand. As such, it’s crucial to make a positive impression and […]

Unveiling Your New Website

Unveiling Your New Website

This exciting digital journey The moment has arrived—the culmination of hard work, creativity, and dedication—the launch of your brand-new website. As you stand on the threshold of this exciting digital journey, it’s crucial to keep a steady hand on the helm to navigate through the intricacies that can define your online success. Beyond the visual […]

How Graphic Design Elevates Your Website

How Graphic Design Elevates Your Website

The Art of Visual Branding:  In the world of design today, we tend to think of design in mostly a digital sense. And it’s true, the digital design format is the most popular design media for good reason, branding can now scale across countries allowing businesses to expand their reach exponentially. With all that said, […]

Light Theme Vs. Dark Theme

dark vs light mode background

The Early Bird and The Night Owl Which one are you? Personally, I’m a little bit of both, but honestly, I love mornings and the productivity it brings as well as coffee– but I hate getting up and feeling tired. It’s a little bit of give and take, but let’s be real here: everyone knows […]

Signs of a cluttered website design

Key signs that point to a cluttered website design I hate to admit it, but sometimes my desk gets a little cluttered. With too many stacks of papers, post-it notes, and random receipts, a certain sense of overwhelming confusion can set in and it is a clear sign that it is time to clean my […]