I Don’t Need a Website
Every so often I hear someone say “I don’t need a website because 99% of my business is from referrals.” For some businesses, they are in fact about 99% referral. But just because someone is referred to you doesn’t mean they don’t want to hear more about you before getting in touch. It’s the year […]
Auto Play
I’m a big fan of having video and even audio on a website. Having that media adds a whole new level to the overall user experience. That user experience is what a great website is all about. What I’m not at all a fan of is having that media, video or audio, set to start […]
Bounce Rate
Last week I wrote about how I highly recommend using Google Analytics. Part of the reason I like Google Analytics is the various types of reports you can get. Some of them are pretty standard and self explanatory, but some of them can be a little puzzling. One of those puzzling ones is the bounce […]
Why use Google Analytics?
One of the great things about a website is that not only do they have a great return on investment (ROI), but it is pretty easy to track that ROI. The easiest way to track how your site is doing is by using Google Analytics. There are several reasons to use Google Analytics, but some […]
Benefits of Google Maps
If your business has a physical location where customers will be going (a store, restaurant, office, etc.), be sure to include a map to the location. Some websites will have a map designed to show where the business is located and how to get there, but what I always recommend is using a Google map.There […]
A Photo Is Worth 1,000 Words (Or More)
You’ve heard the saying that a photo is worth a 1,000 words. On a website, a photo is worth even more. A website is in many ways a very non-personal method of marketing or communication. By adding more photos to your site, you can help add an extra bit of life to your site. Be […]
Unique Page Titles
When you search for something in Google, the blue link you see is the title of the page it is listing. For many visitors, that link is a major deciding factor in whether or not they click on the link. Because of that, it is very important to put a good unique title on each […]
KIS Your Contact Form
I’m a big fan of simple. I like simple business cards, simple math, simple recipes for dinner, and I especially like simple contact forms on a website. For many people, when they visit your site, all they are looking for is a way to contact you, so make that process simple. When this site first […]
Contact Link in the Same Place
If you were to look through my portfolio and look at the contact link in the main navigation on just about every one of them, you’d find it to be the far right link in just about all of them. The reason for this is simple – it’s where most people expect to find it. […]
