What is SEO?

In a recent newsletter, we offered a SEO Review to our readers. Some of you may be thinking, “My SEO is just fine,” while others may be thinking, “My what now?” For those who fall into the latter category or who would simply like to brush up on this term, SEO (Search Engine Optimization) as […]

Slugs

Slugs in your garden are very small but very unwelcome guests. Most gardeners will go to great lengths to get rid of them. Slugs in your website, alternatively, while also fairly small, are very helpful and have significant positive SEO purposes. A “slug” in website design is the part of a site’s URL that specifies […]

Maintaining a separate page for keyword variations: DON’T!

Here’s a quick PSA (Public Service Announcement): Having a separate page for each variation of a keyword is EXTREMELY outdated and ineffective. Not only is this practice frowned upon by Google and other search engines, it is also misleading to your clients – and anything that is even a little misleading to users is definitely […]

Key Place to Use Keywords

Getting your website up and running is step one. Step two is getting people there. One of the first things to review and spend some time with on your website is the use of your keywords. There are a couple of key places those keywords should show up on each page. Page Titles Page titles […]

Is the Meta Description Still Important?

One of the rules I often tell people about SEO (search engine optimization) is to do things for human users only – NOT for search engines. One of the most important things to do to help a user find your site actually does very little for a search engine perspective. Years ago, search engines such […]

SEO Friendly Links

While it may not have a huge impact on your overall search engine ranking, SEO-friendly links are still important. Whether your links are nice and polished like,  “http://domainname.com/page-name” or dynamically generated like,  “http://domainmae.com/?p=8675309”, search engines and users will be able to read through the page. The benefit, however, of friendly SEO links is that they […]

Welcoming guests to your site

From an SEO (search engine optimization) standpoint, there is one spot that a lot of website really miss the mark. Far too often, I visit a website that has a line something like “Welcome to ABC Company.” I already know I’m welcome to the site. If I wasn’t, you would (or should) have it blocked […]

Address on Each Page

For many small businesses, they aren’t looking for nationwide exposure. They are instead looking for increased exposure in their hometown or state and surrounding area. To help draw a greater emphasis to your location, it is a good idea to include your street address on every page of your site. Your address will obviously be […]

Strong Website Headings

On far too many websites, there is a big bold line of text at the top of the page saying something like “Welcome to our website.” That line of text is usually a Heading 1 (H1) tag and there should be one on every page. For sites with H1’s like that they are missing out […]

Before you spend money on SEO

I get a lot of questions from people, both clients and at various networking events, about what they should be doing to help boost their Google rankings. When I review their website, a lot of times the site is fine and using up to date coding techniques. I often times don’t recommend for them to […]