Designing for Print
THE IMPORTANCE OF DIGITAL AND PRINT In the world of design, certain mediums take precedence over others at various points. It’s a fast-paced world, and you just have to get used to the fact that the minute you genuinely understand an art trend is when it abruptly changes. The most recent medium that has taken […]
Why questionnaires are so Important
So you are working with a designer… And they hand you a list of questions. I’m sure many of you are thinking: “I just want a design, and now you are giving me homework?” I get it. I recently made a dental appointment and was given a huge packet of questions– that I have yet […]
Why You Need Logo Variations
FAMILIARITY IN LOGO VARIATIONS So… the last article I may or may not have unintentionally created one large Disney advertisement due to discussing the importance of nostalgia and how it stems from familiarity when it comes to branding. It was essentially another way–outside of the already present articles that were recently written–to depict how important […]
Nostalgia: A brand’s greatest weapon
No New Ideas? One of the trends that I have noticed that is causing outrage is the idea that people don’t have new ideas. Especially when it comes to movies. There have been a lot of movie remakes, many of which are sequels to previous successful films in decades gone by. Recent ones are Top […]
Logo Redesign Part 2: Is it time to update your logo?
Logos… sort of stress me out. Just a little bit. Why may you ask? Only because they are the face of the company! They are the first impression– and if the logo is good then they are a strong first impression. They make your company memorable, stand out, and create a sense of familiarity, so
Logo Redesign Part 1: What’s With the Redesign trend?
Recently I was driving to work and I noticed something that shocked me, Quality Inn, an inn that had been near where I live for ages, decided to update its logo. Upon looking at it, I thought “hmm, that seems like an improvement. I’m not completely convinced, but it’s still more effective”
Don’t forget your company branding
A couple weeks ago, I saw a presentation from a well respected business in my area. The information was great and the presenter was fantastic. One thing that definitely bothered me, however, was how little the business used their brand in the presentation. As business owners, we have a lot on our minds. WIth all […]
What is a style guide?
I love cooking. I love experimenting with new flavors and combinations and finding new ways to combine ingredients. The freedom I have when cooking is one of, if not my main, creative outlets. There are times however that call for me to return to cooking basics and to use seasonings that I know work well […]
Whitespace is your friend
You know what one of the best marketing tools is? And it’s also free or dang cheap? And fits the less-is-more idea? Whitespace Recently, we were finishing up a new design on a site. The new design was amazing. It was crisp and clean and so easy to read and easy […]
