Analytics Tips & Insights

Our Analytics category breaks down the numbers behind your website’s performance. Learn how to track traffic, understand visitor behavior, and make informed decisions using tools like Google Analytics. These posts are geared toward small business owners who want to use data to improve their marketing and get better results online.

Analytics Tips for Small Business Growth

 No matter which area of marketing you’re focused on—whether it’s blogging, analytics, email marketing, or beyond—this collection of articles is designed to give you clear, practical tips you can apply right away. Each post is written with small business owners in mind and focused on real results.

Hard and Soft Bounces

One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and

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Visits vs. Hits

With so much information available in Google Analytics there are some terms that I’ve noticed confuse people every now and then. one in particular is

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Bounce Rate

Last week I wrote about how I highly recommend using Google Analytics. Part of the reason I like Google Analytics is the various types of

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