Full Scope Creative Blog

Our thoughts on website design, graphic design, marketing, SEO, website hosting, business management, and more!

If content is King, then layout is Queen

I’ve mentioned before that when it comes to a website, content is king. What Google and users want when they are looking at your site is high quality content. 300 words of text on a page is minimum. 2000 words of text on a page is great. But all that

Read More »

What should I call this blog article?

I’m a big advocate for writing blogs. I think any busienss should have an active blog. One thing I don’t always love about writing blogs, is coming up with a title for the article. One quick tip – don’t fret over it too much.  So let’s go over two technical

Read More »

Don’t be Blockbuster. Be David Bowie.

In 2008, Blockbuster CEO Jim Keyes said that “Neither RedBox nor Netflix are even on the radar in terms of competition.” Oops. Less than 2 years later Blockbuster filed for bankruptcy. As business leaders, we need to keep an eye open, to not just our competition, but new opportunities. Instead

Read More »

Don’t forget your company branding

A couple weeks ago, I saw a presentation from a well respected business in my area. The information was great and the presenter was fantastic. One thing that definitely bothered me, however, was how little the business used their brand in the presentation. As business owners, we have a lot

Read More »

How long till my site is #1 on Google?

I love answering my clients questions. Being asked questions, and asking questions in return, is how we ultimately help our clients. There is one question, that to be honest, makes me cringe a bit when I hear it: How long will it take for my site to rank in first

Read More »

What is a style guide?

I love cooking. I love experimenting with new flavors and combinations and finding new ways to combine ingredients. The freedom I have when cooking is one of, if not my main, creative outlets. There are times however that call for me to return to cooking basics and to use seasonings

Read More »