Why Your Backup Strategy Needs a 2024 Update
New Threats and Best Practices When it comes to website design and hosting, website backups are more than just a safety net—they’re a vital component of a robust cybersecurity strategy. While the importance of backups has always been clear, evolving threats and new technologies make it essential to revisit and update your backup approach regularly. […]
Mobile Design is More Important Than Ever
The mandatory need for a mobile friendly The importance of mobile friendly and responsive designs is no longer breaking news. Having a mobile-responsive website is no longer optional or even essential. The need for a mobile website is beyond just the simple fact that the majority of internet traffic is coming from mobile devices. The […]
What is Technical SEO?
Understanding Technical SEO When most small business owners think of Search Engine Optimization (SEO), focus and emphasis tends to go to keywords, content creation, and backlinks. Working behind the scenes, however, is another aspect of SEO: Technical SEO. It may not sound as crucial as creating compelling content or creating eye-catching designs, but technical SEO […]
Top 5 Places to put Keywords
The Top 5 Places to Optimize Your Keywords for Maximum SEO Impact Building a beautiful website is just the beginning of a business’s journey to online success. The second step, and a forever ongoing step, is search engine optimization. When optimizing a specific webpage for search engines, there are several key areas and places that […]
Cybersecurity and Marketing
Cybersecurity doesn’t just risk internal data and systems Cybersecurity is more than just a technology and hardware concern. In today’s environment, it has to be a component of the overall business strategy. This is especially true when it comes to marketing. As more and more marketing is taking place with online platforms, the risks associated […]
Essential Steps When a Key Employee Leaves
Three tasks for when a key employee departs When a key employee leaves your organization, it can create a ripple effect that impacts various aspects of your business. One of the critical areas to address during this transition is your online presence and digital accounts. Ensuring that everything is properly managed and secure is crucial […]
Turning Off Reviews is a Bad Idea
A needed component for online marketing Customer reviews are a much needed component for any business’s online marketing efforts. These reviews play a key role in how potential customers will perceive your business and also in how search engines, such as Google, rank your website. Despite this, some businesses choose to turn off the reviews […]
Why I Switched to Web-Based Email Services
Significantly improved email experience For many years, I used email client programs, such as Thunderbird and PostBox, to manage and use emails. As the issues started becoming more and more common with those programs and one like them, around 2022 I switched to using web-based email services. For our email at Full Scope Creative, we […]
Four Common SEO Mistakes
Avoid these for SEO Success When we first meet with a prospective client or meet someone at a networking event, I often get asked “why do you think my site doesn’t rank higher on Google?” Unfortunately, for many websites of small businesses, there are 4 common search engine optimization (SEO) issues I see. Thin content, […]
Importance of External Links
Helping establish a websites credibility A common phrase that parents have been saying to their children for years is that “you are the average of the 5 people you hang out with the most.” When you think about it, that holds true throughout life. Whether it is the 5 kids on the playground, the 5 […]