White Hat SEO Techniques
A few weeks ago I wrote about a few common Black Hat SEO techniques. I want to now follow up with a couple of White Hat SEO techniques that you can start using today. The first thing you want to do is make sure that you have in place both your content and its structure. […]
Google Places
For many users it is their first exposure to your online presence. It is packed with useful information such as you phone number, address, map, web address, and reviews. No, it isn’t your website or even your Facebook page. It’s your Google Places page. Claim Your Page When you go to your Google Places page, […]
Black Hat Website Marketing
Every few months I’ll have a client ask me about a ‘sure fire’ SEO activity that they heard about. There are two in particular that I’ve heard of several times—keyword stuffing and resubmitting your site to search engines repeatedly. A few clients have asked me whether or not it’s a good idea to place a […]
Set Your Newsletter Apart
I’ve heard a lot of talk lately about the United States Postal Service shutting down different branches/locations and eliminating deliveries on Saturday. I can’t say that I’m entirely surprised to hear this. Since its arrival on the scene, email has continually been taking a bite out of the market that used to be handled exclusively […]
You Don’t Have To Sell Online To Be Online
In the past few months, I’ve meet with a few clients who have said, “I don’t know what I would do with a website. I don’t want to sell my product online.” Truth be told, that very well may be true. Perhaps your product is rather expensive and you worry about scaring customers away, or […]
