Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

5 Ways a New Website Can Help Your Business

A new website can do far more than just look nice. It can expand your reach, strengthen your SEO, improve security, and help you outshine the competition. Most importantly, it can serve as the central hub for all your marketing. Here are five ways a new website can help your business grow and succeed.

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How to Access cpanel

Accessing cPanel is simple — usually by visiting yourdomain.com/cpanel and logging in with your hosting credentials. Once inside, you can manage DNS records, databases, and redirects. But with that access comes risk. As Spider-Man said, “with great power comes great responsibility.” A quality hosting provider can help you use cPanel safely and confidently.

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What are the 4 types of SEO?

When it comes to SEO, there’s more than just one flavor to choose from. The four main types of SEO—On-Page, Off-Page, Technical, and Local—each play a key role in helping your website rank higher and perform better. A strong SEO strategy combines all four to build trust, visibility, and lasting results.

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Full Testimonials Page

We all have things we’re particular about—making the bed each morning, keeping my notepad in the same spot. In the digital world, I’m just as particular: I don’t recommend a standalone Testimonials page. While I love client quotes and reviews, putting them all in one place lessens their impact. They do their best work when woven into your site’s flow.

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What Is Orphaned Content in WordPress?

What Is Orphaned Content in WordPress?

Orphaned content in WordPress is any page or blog post without links pointing to it. Left alone, it cannot be found by visitors or even Google, which means it will not help your SEO or marketing. Learn what causes orphaned content, why it hurts your site, and simple steps to prevent it from happening.

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Is It Worth Paying for a Logo Design?

Is It Worth Paying for a Logo Design?

Starting a business comes with endless decisions, but one of the most important is your logo. Many owners consider DIY or AI tools, but is it worth paying for a logo design? A professional logo goes beyond looking cool—it reflects your story, connects with your audience, and works everywhere from websites to signs and apparel.

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Designing Your Own Website Can Be Like Buying Insurance On Your Own

Designing a website on your own can feel a lot like buying insurance online—I’ve been there. The fine print, confusing terms, and hidden gaps can leave you unprotected when it matters most. A professional design and SEO partner ensures your site isn’t just “good enough” but built to truly support your business with confidence.

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What is the First Thing to Do Before Doing SEO

What is the First Thing to Do Before Doing SEO?

Ever wondered what is the first thing to do before doing SEO? Before jumping in with plugins and random keywords, small businesses need a clear strategy. From defining goals and knowing your audience to auditing your website and creating strong content, laying this foundation ensures your SEO efforts drive real growth instead of wasted time.

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What are the Three Golden Rules of Logo Design

What are the Three Golden Rules of Logo Design?

Your logo is more than a picture — it’s the face of your brand and the first impression customers get. To make it effective, follow the three golden rules of logo design: keep it simple, make it relevant, and ensure it’s versatile. A logo that follows these rules builds recognition, trust, and long-lasting credibility.

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From start to finish, I was pleased with the professionalism, promptness, and turn around time for my website Green Bay Doulas- it’s brought my business to the next level. Chris is wonderful to work with and I would suggest Full Scope Creative to anyone looking to elevate their website to the next level.

~ Emily Jacobson,
Green Bay Doulas