Blog - Page 27 of 39 - Full Scope Creative

Keeping the NEW in N.E.W. Zoo

March 29, 2018

One of my favorite things I get to do with Full Scope Creative is attend some amazing networking events. This morning, I was at a

Why I Don’t Like Slideshows

March 19, 2018

In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful

Do you have trouble closing your blog articles?

February 9, 2018

Watch what I do here: oftentimes when I’m writing a blog, the opening of the blog comes pretty easily to me. The body of the

The Role of the Headline

February 8, 2018

One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of

Focusing Too Much on Budget?

January 15, 2018

I recently went through the always fun process of putting the company budget together for 2018. When I had it ready, I met with a

The “Call Us Now!” Button

January 8, 2018

There is a concept in physics that states that objects in motion tend to follow the path of least resistance; people work in much the

Don’t Chase the Extremes

January 4, 2018

My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew

Customer Service is Not a Selling Point

December 28, 2017

There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses

Maintaining a separate page for keyword variations: DON’T!

December 12, 2017

Here’s a quick PSA (Public Service Announcement): Having a separate page for each variation of a keyword is EXTREMELY outdated and ineffective. Not only is

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