Insights from Full Scope Creative
Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!
Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.
What is an A record in DNS, and what does it do for your website? An A record connects a domain name to the IP address where the website is hosted. Learn how A records work, why dedicated IP addresses matter, how updates are made, and what to expect while a new record propagates across the internet.
Elementor is a popular visual website builder for WordPress. The basic version is free, while Elementor Pro generally costs between $60 and $100 per year. Pro adds advanced tools like the Theme Builder, dynamic content, ACF integration and the Loop Builder. With qualifying Full Scope Creative hosting plans, Elementor Pro is included and fully managed for you without separate licensing.
Learn how to create content for local landing pages for SEO without simply duplicating pages and swapping city names. Strong local pages should include unique community details, local testimonials, useful keywords, social proof, and content written specifically for that audience. Discover how to build landing pages that connect with users, support rankings, and generate better leads for your small business.
FacetWP is a WordPress plugin that adds custom search, sorting, and filtering options to large collections of content. It works especially well with ACF custom post types and can help users find the exact information they need. With options like checkboxes, dropdowns, and keyword searches, FacetWP makes even hundreds of posts easier to search, filter, and navigate.
July was a little quieter than usual at Full Scope Creative, and there was a good reason for it. In this personal update, Chris shares the exciting arrival of his son, Theron, how the team prepared for paternity leave, why quality still comes before quantity, and what’s next for the Full Scope Creative blog and website.
Use this SEO checklist for small businesses to make sure the most important steps do not get missed. From keyword research and quality content to internal links, responsive design, website health, and Google tools, this guide gives small business owners a clear place to start. Work through the list, make improvements, and come back to review it again over time.
How often should you update website content for SEO? Important pages and blog posts should be reviewed about every three months. Updates do not need to mean a full rewrite. Small changes, new sections, better photos, stronger links, and clearer answers can all help improve rankings. Keep tracking what changes work and continue publishing new content too.
The best website hosting platform for small business should keep your website secure, supported, and ready to grow. From SSL certificates and backups to tech support, security monitoring, and room for future features, the right hosting provider helps you focus on running your business instead of managing confusing website details.
Registering a domain name is one of the first steps in starting a website, but there are a few details to get right. You need to choose a registrar, find the right domain, add privacy protection, enable auto renewal, and make sure the domain is owned by you or your business.
Full Scope Creative (specifically working with Chris Robinson) has been super responsive to our needs within Intentional Mentoring. Chris helped get us situated on a website that fit our budget and our experience in managing a website. When we were looking to redesign the website, he worked with us to make sure it fit the vibe we wanted for our organization, held the terminology and access points we were looking for, and allowed us to speak with him frequently about suggestions and updates. Whenever we had new people join us that needed to learn the website, Chris was able to work with them virtually to learn and understand the process of managing our side. Throughout our time working with Full Scope Creative, we have appreciated the consistency, timeliness, and product we have been given. Additionally, we appreciate the direct connection we get in response to questions and concerns.
