Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!
A crucial role in user experience and SEO There is oftentimes one key section of a website that gets overlooked in the website design. This section plays a crucial role in user experience and SEO for the website. This section is the Footer. The footer is the very bottom of
New Threats and Best Practices When it comes to website design and hosting, website backups are more than just a safety net—they’re a vital component of a robust cybersecurity strategy. While the importance of backups has always been clear, evolving threats and new technologies make it essential to revisit and
The mandatory need for a mobile friendly The importance of mobile friendly and responsive designs is no longer breaking news. Having a mobile-responsive website is no longer optional or even essential. The need for a mobile website is beyond just the simple fact that the majority of internet traffic is
Understanding Technical SEO When most small business owners think of Search Engine Optimization (SEO), focus and emphasis tends to go to keywords, content creation, and backlinks. Working behind the scenes, however, is another aspect of SEO: Technical SEO. It may not sound as crucial as creating compelling content or creating
The Top 5 Places to Optimize Your Keywords for Maximum SEO Impact Building a beautiful website is just the beginning of a business’s journey to online success. The second step, and a forever ongoing step, is search engine optimization. When optimizing a specific webpage for search engines, there are several
Cybersecurity doesn’t just risk internal data and systems Cybersecurity is more than just a technology and hardware concern. In today’s environment, it has to be a component of the overall business strategy. This is especially true when it comes to marketing. As more and more marketing is taking place with
Three tasks for when a key employee departs When a key employee leaves your organization, it can create a ripple effect that impacts various aspects of your business. One of the critical areas to address during this transition is your online presence and digital accounts. Ensuring that everything is properly
A needed component for online marketing Customer reviews are a much needed component for any business’s online marketing efforts. These reviews play a key role in how potential customers will perceive your business and also in how search engines, such as Google, rank your website. Despite this, some businesses choose
Significantly improved email experience For many years, I used email client programs, such as Thunderbird and PostBox, to manage and use emails. As the issues started becoming more and more common with those programs and one like them, around 2022 I switched to using web-based email services. For our email