Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!
In 2008, Blockbuster CEO Jim Keyes said that “Neither RedBox nor Netflix are even on the radar in terms of competition.” Oops. Less than 2 years later Blockbuster filed for bankruptcy. As business leaders, we need to keep an eye open, to not just our competition, but new opportunities. Instead
A couple weeks ago, I saw a presentation from a well respected business in my area. The information was great and the presenter was fantastic. One thing that definitely bothered me, however, was how little the business used their brand in the presentation. As business owners, we have a lot
I love answering my clients questions. Being asked questions, and asking questions in return, is how we ultimately help our clients. There is one question, that to be honest, makes me cringe a bit when I hear it: How long will it take for my site to rank in first
I love cooking. I love experimenting with new flavors and combinations and finding new ways to combine ingredients. The freedom I have when cooking is one of, if not my main, creative outlets. There are times however that call for me to return to cooking basics and to use seasonings
There’s no doubt that social media can be a powerful tool for any business. I’ve heard from some business owners who just can’t wait to start running a Facebook ad. Before you jump on board with that plan, there are a few things to make sure you have in place
When you look at the analytics reports for your website, you will see a number of different traffic sources. Along with organic, referrals, social, and email, one that is sometimes overlooked is Direct Traffic. That direct traffic to your site is extremely important, as it helps to establish your domain
It can’t be said enough – it’s 2020 and cyber attacks and attackers are everywhere. Attackers can do a range of evil things to a site, from adding malware to crashing the site or even holding the site hostage. One easy to install tool that will help thwart these attacks
Back in the good ol’ days, when there was a new site, or even new pages, developers would manually enter the new site info to a search engine via a submission form. Not only was that time consuming, and an easy way to miss content, it was easy for spammers
There are a lot of things that I really like about WordPress. One of the things at the top of that list, is how easy it is to keep it updated. We recently took over hosting for a client who hadn’t updated their site for many years. We ran all