Digital Marketing Blog​

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Charging cord, like the plugins in WordPress

Why WordPress Functionality Is One of Its Greatest Strengths

WordPress often gets a bad rap for relying on plugins—but when used wisely, its functionality is one of its greatest strengths. The key is choosing high-quality, well-maintained plugins that meet your site’s needs without bloating performance. In this blog, we explore how thoughtful plugin use can turn WordPress into a powerful, flexible, and scalable platform for your business.

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Domain Names and What Business Owners Should Know

When it comes to domain names, ownership isn’t as simple as just buying it. There are key contacts to list, ICANN regulations to follow, and a difference between being a registrar and a registrant. In this blog, we’ll break down the roles, rules, and responsibilities that every business or nonprofit should understand when registering and managing their domain name.

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Review Privacy Policy Each Year

Your WordPress site likely came with a built-in Privacy Policy, but when was the last time you checked it? Reviewing and updating your Privacy Policy once a year ensures you’re staying compliant, honest with your users, and protecting your business. Learn why it matters and where to find the latest WordPress guidance to keep things accurate.

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How Much Does It Cost to Get My Website Designed?

Wondering how much a website really costs? At Full Scope Creative, our customizable template sites start at $4,000, and our fully custom designs begin at $8,000. In this blog, we break down what goes into each option, why your website is one of your most valuable marketing tools, and why investing in it is worth every penny.

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What Your Brand Can Learn from AC/DC

Just like you can spot an AC/DC song from the opening riff, your brand should be instantly recognizable—no name needed. From colors and fonts to images and tone, every element should reflect your business consistently. Legendary bands don’t improvise their identity—and neither should you. Learn how to build a brand that rocks across every platform.

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One of the Fastest Ways to Ruin a Website

Bad images can ruin even the most well-designed website. Blurry photos, outdated shots, or overused stock images can make your brand look unprofessional and out of touch. Your site deserves visuals that reflect your quality and personality. Learn why great imagery is essential—and how to make sure your site makes a strong and lasting first impression.

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Don’t Be an SEO Stormtrooper

Great content isn’t enough if it’s aimed at the wrong keywords. Skip the Stormtrooper approach—missing your target over and over—and focus on keywords with real search volume, low difficulty, and true relevance to your business. This blog breaks down how to choose the right keywords so your SEO efforts actually hit the mark.

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PNG vs EPS vs JPG vs PDF

Not sure whether to use a PNG, EPS, JPG, or PDF for your logo, photo, or print design? This quick guide breaks down the strengths of each file type and where they work best—whether you’re posting on social media, updating your website, or sending something to print. Clear answers without the tech jargon.

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The Importance of Color Balance

Bright colors can bring energy and excitement to your brand—but without balance, they can overwhelm. Just like Bob Ross said, ‘gotta have a little darkness.’ In this blog, we explore why neutral and earthy tones are essential to support your brand’s brighter colors and how they create harmony in everything from logos to websites.

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Full Scope helped us upgrade our outdated website into a much more user-friendly and attractive template that our staff now easily edit and update without any coding needed! They were knowledgeable and great to work with.
~ Anthony Novelli,
Greater New Bedford Regional Refuse Management District