Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!
First impression can make or break the website You know by now that your website is often the first touchpoint a potential client will likely have with your business. Like starting out with a firm handshake, that first impression can make or break the relationship. There is so much that
Prove your expertise, processes, and results Most businesses are always looking for another great way to highlight and prove just how great their business really is. Having a variety of case studies on your website can be a great way to achieve that goal. Case studies provide another chance to
Branding is everything For small businesses, branding is everything. From logo to website to social media posts and to any other form of marketing material, each graphic element is a piece of your brand’s identity, helping to create a cohesive identity that customers can recognize and trust. Yet, achieving consistency
The importance of staying organized As a business owner, you already know the importance of staying organized and minimizing unnecessary hassles. But did you know that keeping your website hosting, domain name registration, email licenses, and website security services under one roof can save you time, headaches, and even money?
Keep things fresh and engaging for users Your website is likely going to be the first impression or feeling a potential customer has of your business.Just like you wouldn’t want users walking into your place of business and thinking it looked out of date, we don’t want them thinking the
Constantly generating new blog ideas Writing actively and consistently on your blog is one of the top things I recommend for any small business. Coming up with content on a weekly or bi-weekly basis can be time consuming and frustrating. One of the best strategies I have found for constantly
A very important role in the overall user experience When designing a website for your small business, one of the first and arguably most important choices you’ll need to make is deciding on the right layout. The website’s layout will affect things like how users interact with the site, how
Mimicking the real world in the digital world It is by no means uncommon or unheard of for web design trends to come and go. One design trend that left a lasting impact was skeuomorphic design. With this design style, the aim is to mimic a real-world texture, shape, and
Trust is everything For many consumers, trust is everything. If you’re a small business owner, a nonprofit executive, an entrepreneur, or really anything else, earning your audience’s trust is the first step to converting website visitors into loyal customers. One great way to build that trust is through social proof.