Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!
To Blog Or Not To Blog, That Is The Question If you watch a professional bodybuilder lift weights, you might see them do bench presses in repetitions (reps) of 100 or more. The first 85% of those reps might look shockingly simple. It’s the last 15% (or fewer) where the
OVERVIEW: Recently I went to a networking event and a speaker was talking about insurance. During their speech, they mentioned the insurance company “Aflac” and went on to express that the word “Aflac” was actually an acronym. Meanwhile, in my mind, I was struck with the fact that Aflac was
Effective website copywriting When it comes to web design, the words on the page are just as important as the visuals. Professional website copy writing is key to creating a successful online presence. Good website copy writing can help to attract potential customers by building trust, credibility, and maximizing conversions.
Unlock Website Design Potential with Photography In today’s digital world, photography plays an important role in website design. It is essential for successful websites to have visually compelling imagery that captures and conveys the desired message. Photography can be used to create interest, evoke emotions, and showcase products or services
WordPress and SEO When you speak to anyone who uses writing as part of their daily routine, most are aware of WordPress. For those of you who may know the name but not aware of the potential it can bring, let’s have a conversation. First things first. What is WordPress?
A Blog That Delivers There are two schools of thought when it comes to blogging. While pretty much everyone agrees blogs should be educational and not entirely sales-oriented, the approach recommended can vary. The two main schools of thought that I am familiar with are to either: Write for quantity
Keyword Matching At Its Finest Unless you are well-versed in marketing, specifically, marketing your website, you need to understand keywords. Or the power of keywords. This is extremely crucial in building a comprehensive site that not only looks good but is instrumental in keyword ranking. Enter the keyword report. If
Fresh Content Is Essential Have you ever walked into a restaurant that simply felt dated? Old chairs and booths. Dated menu and decorations on the walls. Perhaps minor issues like sticky or shiny spots on the floor, or doors that don’t open smoothly. A few years ago, some friends and
Website Design and Marketing Terms If you’ve had a website for your business for any length of time, you’ve probably heard common web terms bantered around. Particularly terms or phrases you’ve heard used but aren’t quite sure what they mean. Terms like: Domain name CMS Hosting provider Updates Maintenance nuqDaq