Marketing Made Simple

Insights from Full Scope Creative

Our thoughts on website design, graphic design, marketing, SEO, website hosting, branding, business management, and more here in the Full Scope Creative blog!

Insights, Tips, and Strategies for Small Business Success

Our blog is packed with expert advice on website design, SEO, marketing, branding, and more. Whether you’re looking to improve your website’s performance, boost your online presence, or streamline your business’s digital strategy, you’ll find valuable insights and actionable tips right here.

Keep a WooCommerce store secure

Any website—whether a global marketplace or a small local shop—is a target for hackers, spammers, and spoof attacks. Even if you only run a blog, adding e-commerce puts you at even greater risk. Thankfully, with WordPress and WooCommerce, you can apply a handful of security practices—like recaptcha, account requirements, regular updates, and tools like Astra—to significantly reduce threat exposure.

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How Web Design Impacts Content Marketing

A great website design is the foundation of any successful content marketing strategy. The way your site looks, functions, and guides visitors can determine how effective your blogs, videos, and resources will be. Discover how thoughtful web design supports readability, SEO, and user experience to help your content reach and engage more people.

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How Much Memory Does Elementor Need?

Is your Elementor editor sluggish—or worse, refusing to save your work? You might not have enough PHP memory. While 256 MB is the bare minimum for Elementor, most sites perform best at 512 MB, with complex setups requiring 768 MB or more. The key: monitor signs like slow loads or editor crashes and adjust your hosting accordingly.

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5 Ways a New Website Can Help Your Business

A new website can do far more than just look nice. It can expand your reach, strengthen your SEO, improve security, and help you outshine the competition. Most importantly, it can serve as the central hub for all your marketing. Here are five ways a new website can help your business grow and succeed.

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How to Access cpanel

Accessing cPanel is simple — usually by visiting yourdomain.com/cpanel and logging in with your hosting credentials. Once inside, you can manage DNS records, databases, and redirects. But with that access comes risk. As Spider-Man said, “with great power comes great responsibility.” A quality hosting provider can help you use cPanel safely and confidently.

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What are the 4 types of SEO

When it comes to SEO, there’s more than just one flavor to choose from. The four main types of SEO—On-Page, Off-Page, Technical, and Local—each play a key role in helping your website rank higher and perform better. A strong SEO strategy combines all four to build trust, visibility, and lasting results.

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Full Testimonials Page

We all have things we’re particular about—making the bed each morning, keeping my notepad in the same spot. In the digital world, I’m just as particular: I don’t recommend a standalone Testimonials page. While I love client quotes and reviews, putting them all in one place lessens their impact. They do their best work when woven into your site’s flow.

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What Is Orphaned Content in WordPress?

What Is Orphaned Content in WordPress?

Orphaned content in WordPress is any page or blog post without links pointing to it. Left alone, it cannot be found by visitors or even Google, which means it will not help your SEO or marketing. Learn what causes orphaned content, why it hurts your site, and simple steps to prevent it from happening.

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Is It Worth Paying for a Logo Design?

Is It Worth Paying for a Logo Design?

Starting a business comes with endless decisions, but one of the most important is your logo. Many owners consider DIY or AI tools, but is it worth paying for a logo design? A professional logo goes beyond looking cool—it reflects your story, connects with your audience, and works everywhere from websites to signs and apparel.

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Contact Us

We hired Full Scope Creative to redesign our nonprofit website. Chris and his team guided us through the process, providing valuable advice and expertise. They redesigned the overall look of our website, simplified the navigation, and created tutorials that complemented the provided training. They continue to be a valued partner, providing ongoing support, prompt responses to our questions, and affordable solutions when new projects arise. We highly recommend Chris and the team at Full Scope Creative!

~ Catherine Stern,
Untied Way Fox Cities