Crafting an About Us Page
A crucial role in building trust There is one page on a website that doesn’t always get the respect and attention it deserves. So much focus goes to the home page and a conversion page (such as a store or contact page), and rightfully so. Those are the first and last pages so many times […]
Top 4 WordPress Security Measures to AVOID
How to NOT keep your WordPress site secure WordPress is by far the most popular platform for building websites. WordPress offers such a wealth of options for a small business that it is almost a no-brainer to use WordPress. Because of its well deserved popularity, WordPress is also a prime target for hackers and cyber […]
Competitor Analysis for SEO
It’s not the destination, it’s the journey I often agree with the phrase “It’s not the destination, it’s the journey.” Whether it is a road trip with friends, a weekend getaway, or a new business goal, sometimes I don’t know and don’t need to know the final destination. SEO is not one of the times […]
Top 4 WordPress Security Measures
Protection from online threats As the cornerstone of your businesses online presence, your WordPress website requires a series of security measures to protect it from various potential threats. There are four strategies you can implement to keep your WordPress site secure and safeguard your valuable digital assets. Keep WordPress Core, Themes, and Plugins Updated Regular […]
The difference between web designers and web developers
Two Roles, One Outcome When you’re looking to set up a new website for your small business, you might come across companies referring to themselves as web designers and some as web developers. While those two titles or roles might sound very close and similar, there is actually a significant difference in what they each […]
The Power of Long-Tail Keywords
Focus on Long-Tail Keywords In November of 1996, the Dallas Cowboys defeated the Green Bay Packers by a score of 21-6. Most football fans would suspect that those scores were made up by 3 touchdowns for 7 points each by the Cowboys and 2 field goals for 3 points each by the Packers. In this […]
Things to consider in a website host
Evaluate hosting providers on key factors Since your website is likely a first experience a potential customer will have with your business, having that website up and running flawlessly is crucially important. Choosing the right website hosting provider can mean the difference in the success of your online presence, and your business. With so many […]
What not to blog about
To blog, or not to blog There is a great scene in the hit TV show The Office, based in Scranton PA, where one of the characters, Creed Braton, askes Ryan to help him set up a blog. If you don’t know the show (which you should, I can’t recommend it enough) Creed is a […]
“People Also Ask” on Google
The many benefits of the PAA Having an active blog on your website is one of the best ways to help promote your site and business. Coming up with topics to write about on a weekly basis can get tough. Thankfully, Google provides us with a great tool to help with this. When you do […]
Changing WordPress Login URL
Website Security That Never Ends Do you remember singing “The Song That Never Ends” as a child or singing it with your children? It’s a simple song that goes on and on and never ends. Website and WordPress security are much the same. The need for continual security on your WordPress sites goes on and […]