Essential Steps When a Key Employee Leaves
Three tasks for when a key employee departs When a key employee leaves your organization, it can create a ripple effect that impacts various aspects of your business. One of the critical areas to address during this transition is your online presence and digital accounts. Ensuring that everything is properly managed and secure is crucial […]
Turning Off Reviews is a Bad Idea
A needed component for online marketing Customer reviews are a much needed component for any business’s online marketing efforts. These reviews play a key role in how potential customers will perceive your business and also in how search engines, such as Google, rank your website. Despite this, some businesses choose to turn off the reviews […]
Why I Switched to Web-Based Email Services
Significantly improved email experience For many years, I used email client programs, such as Thunderbird and PostBox, to manage and use emails. As the issues started becoming more and more common with those programs and one like them, around 2022 I switched to using web-based email services. For our email at Full Scope Creative, we […]
Four Common SEO Mistakes
Avoid these for SEO Success When we first meet with a prospective client or meet someone at a networking event, I often get asked “why do you think my site doesn’t rank higher on Google?” Unfortunately, for many websites of small businesses, there are 4 common search engine optimization (SEO) issues I see. Thin content, […]
Importance of External Links
Helping establish a websites credibility A common phrase that parents have been saying to their children for years is that “you are the average of the 5 people you hang out with the most.” When you think about it, that holds true throughout life. Whether it is the 5 kids on the playground, the 5 […]
Importance of Internal Links
How Internal Linking Enhances User Experience and SEO When designing and maintaining a website, it’s important to keep a focus on both the aesthetics and the core structure of the website. It’s quite easy to focus solely on aesthetic aspects of website design, and nearly completely neglect the underlying structural components. These underlying structural pieces […]
Astra Security for WordPress
A never ending and ever-evolving threat Cybersecurity threats are a never ending and ever-evolving issue for any small business. For a business to be successful in this cybersecurity-age, it is important to stay secure with various security measures. Your website security is a key target for any cyber threat, and this is where Astra Security […]
Using Multiple Domain Names
A Creative Way to Improve Digital Marketing Many businesses are constantly seeking creative ways to improve their website and digital marketing presence in order to secure better search engine rankings. One approach businesses have used is to own multiple domain names for their website. Owning multiple domain names can provide a benefit for SEO, presenting […]
Enhancing A Website with Animation Effects
Creating an engaging and interactive website One of the keys to capturing and retaining an online visitors’ attention is to create an engaging and interactive website experience. With WordPress and the Elementor editor, there are a number of scrolling and motion effects that can help create a feeling of depth and dynamic elements to your […]
