Advanced Custom Fields
Take your website to a whole new level At Full Scope Creative, one of the (many) reasons we used WordPress is the vast realm of customization options. And in that vast realm of WordPress customization, one particular tool stands out for its wide range of options and ease of use: Advanced Custom Fields (ACF). If […]
Content strategy for a website
A detailed and organized plan for marketing United States President Dwight Eisenhower once said, “No battle was ever won according to plan, but no battle was ever won without one.” This is great advice for battles at war, planning a family vacation, building a business, and even managing your website. Once your website is up […]
The Importance of Internal Linking
There are countless easy to do SEO steps that any website owner can do to help boost their website in the search engine rankings. One of those easy steps is internal link building on their website. Internal linking is a powerful but often ignored step in an SEO strategy. Effective internal linking can greatly improve […]
Why use WP SMTP Mail?
Improving the reliability of Contact Forms One of the greatest features many websites have is their contact forms. These contact forms provide an easy way for potential customers to contact the business. For some clients, they might not be ready or willing to talk to a sales or business representative immediately, so the contact form […]
Simple Ways to Keep Your Website Content Fresh
Things to keep your website content fresh As mentioned in a previous article, One of the things we learned from the May 2024 Google algorithm leak, is the importance of keeping website content refreshed and relevant on a website. These regular updates communicate to Google that your business and website are active and relevant, and […]
Parallax Images on a Website
Add an extra level of depth Growing up, one of my favorite meals was a Big Mac from McDonalds. It wasn’t the bun or the burger patties that I loved; it was the special sauce. The special sauce added an extra level to an otherwise just good burger. With the websites we design, we can […]
Fresh and Relevant Content is Key for Your Website
One of the things confirmed in the May 2024 Google algorithm leak, is the need to keep content fresh and relevant on a website. Keeping website content fresh and relevant is crucial for maintaining a high ranking in Google, especially for small businesses. Search engines like Google prioritize websites that regularly update and maintain their […]
Important Things to Do with a Domain Name
Establishing a business’s online presence For any business, whether just starting out or well established, having a website is a must. One aspect of website design that can get overlooked is the domain name. Securing a great domain name is a vital step in establishing a business’s online presence. Registering a domain name is just […]
What to Do with a Blog Article Once Published
An endless marketing tool I’m yet to meet a business that can’t benefit from having an active blog on their website. It’s a great way to showcase your knowledge, build your authority, secure top search engine rankings, and more. Whenever I tell clients and businesses of the need to blog, I often hear the common […]
WordPress.org vs WordPress.com
The Most Popular CMS With over 40% of all websites using the platform, WordPress is clearly the most popular content management system (CMS) available today. One possibly confusing point with WordPress, is the difference between WordPress.com and WordPress.org. While they share a name and a number of core functionalities, they are distinct in several ways. […]