Get your emails read
Like many people, I get dozens of emails a day. Many of them are marketing emails from various companies wanting me to buy this or that – many of those emails get deleted. But of the few that get opened and read, there’s usually one key thing that sets them apart – a captivating subject […]
Adding Your Photo
One thing I always like to look for when I first visit a website, especially a local company, is to see somewhere on the site, a photo of the individual or the company team. I’ve always found it to be a good way to help overcome one of the biggest obstacles on the web – […]
There Is No Try
We can learn many great lessons from any number of great thinkers, prophets, and philosophers. One of the greatest of these thinkers and philosophers comes from a galaxy far, far away: Yoda. Yes, Yoda. Now stay with me for this one. One of the best lines that Yoda says in the entire Star Wars franchise […]
Only have a Facebook page?
When speaking to people about the benefits of a website I have recently heard, “I don’t need a website, I have a Facebook page.” Through some investigating I found they did have a Facebook page, one of them actually very successful! Even with this I still expressed my reservations. I know I have an obviously […]
White Hat SEO Techniques
A few weeks ago I wrote about a few common Black Hat SEO techniques. I want to now follow up with a couple of White Hat SEO techniques that you can start using today. The first thing you want to do is make sure that you have in place both your content and its structure. […]
Google Places
For many users it is their first exposure to your online presence. It is packed with useful information such as you phone number, address, map, web address, and reviews. No, it isn’t your website or even your Facebook page. It’s your Google Places page. Claim Your Page When you go to your Google Places page, […]
Black Hat Website Marketing
Every few months I’ll have a client ask me about a ‘sure fire’ SEO activity that they heard about. There are two in particular that I’ve heard of several times—keyword stuffing and resubmitting your site to search engines repeatedly. A few clients have asked me whether or not it’s a good idea to place a […]
Set Your Newsletter Apart
I’ve heard a lot of talk lately about the United States Postal Service shutting down different branches/locations and eliminating deliveries on Saturday. I can’t say that I’m entirely surprised to hear this. Since its arrival on the scene, email has continually been taking a bite out of the market that used to be handled exclusively […]
Content Is King
It’s been said before — when it comes to an effective website, ‘content is king.’ I agree whole heartedly, content is king. But in website design, there’s a fine line to walk, with quality content on one side and visual aesthetics (eye candy) on the other. If you have too much of one and not […]
