Auto Play
I’m a big fan of having video and even audio on a website. Having that media adds a whole new level to the overall user experience. That user experience is what a great website is all about. What I’m not at all a fan of is having that media, video or audio, set to start […]
The Conversation
When I talk to clients about blogging, email newsletters or social media, I often get asked about what they should write about. What you write about isn’t necessarily the most important thing to think about. What you should be thinking about and keeping in mind, is that it’s all about the conversation between you and […]
Bounce Rate
Last week I wrote about how I highly recommend using Google Analytics. Part of the reason I like Google Analytics is the various types of reports you can get. Some of them are pretty standard and self explanatory, but some of them can be a little puzzling. One of those puzzling ones is the bounce […]
Why use Google Analytics?
One of the great things about a website is that not only do they have a great return on investment (ROI), but it is pretty easy to track that ROI. The easiest way to track how your site is doing is by using Google Analytics. There are several reasons to use Google Analytics, but some […]
Daily To-Do Lists
You may have heard that working form a to-do list everyday can save you up to two hours of work time each day. Some may argue the amount of time a to-do list can save, but a to-do list will certainly save time. Two things to remember for your daily to-do list: write it out […]
Don’t Bribe To Get a Good Review
When I was young, my mother seemed to know whenever I was up to something. She could pretty much tell without asking me any questions, and if I did anything to hide whatever scheme I was up to, it only became that much more obvious to her. Online reviews are like that in a lot […]
Benefits of Google Maps
If your business has a physical location where customers will be going (a store, restaurant, office, etc.), be sure to include a map to the location. Some websites will have a map designed to show where the business is located and how to get there, but what I always recommend is using a Google map.There […]
A Photo Is Worth 1,000 Words (Or More)
You’ve heard the saying that a photo is worth a 1,000 words. On a website, a photo is worth even more. A website is in many ways a very non-personal method of marketing or communication. By adding more photos to your site, you can help add an extra bit of life to your site. Be […]
Unique Page Titles
When you search for something in Google, the blue link you see is the title of the page it is listing. For many visitors, that link is a major deciding factor in whether or not they click on the link. Because of that, it is very important to put a good unique title on each […]
