Why is Domain Name Privacy Important?
When it comes to actions you can take to help prevent identity theft and other cyber security risks, there really is no stone NOT worth turning. One possible risk that is usually overlooked is allowing your personal information to show on a domain name. While it isn’t a huge amount of personal info, it is […]
KIS Your Banner Stands
Going to trade shows and expos can be a lot of fun for a business owner. They are a great way to introduce your company to potential clients. When you’re in that crowded expo hall and fighting to be noticed by attendees, having a retractable banner stand is a great way to draw attention to […]
Social Media Isn’t Just for “Marketing”
Unless you’ve been living under the proverbial rock, you’ve heard about how social media can be used for marketing your business. One side of marketing that is often overlooked is taking action to maintain your clientele. Social media is not just about marketing; it’s about building and maintaining relationships. Most business owners know that it’s […]
Online Job Application
A common issue I hear from clients is that when they are looking to hire, they are having a tough time finding enough qualified applicants. Too often, those businesses just have their job applications printed and ready for applicants to stop in and grab one. Many times, these businesses are looking to hire and employee […]
Is the Meta Description Still Important?
One of the rules I often tell people about SEO (search engine optimization) is to do things for human users only – NOT for search engines. One of the most important things to do to help a user find your site actually does very little for a search engine perspective. Years ago, search engines such […]
Benefits Make the Sale
When I meet with clients and we discuss what they want to include in their marketing about their product or service, they often start telling me about all the features of what they offer. It doesn’t really matter what the product or service is; the features normally aren’t all that marketable. What is marketable and […]
Do You Follow Up?
Regardless of the product being sold, sales is a tough field to really excel in. Many salespeople often complain about their low sales volume at the end of the month. When asked how many follow up attempts they make, the answer is usually, “Once or twice.” The unfortunate fact, however, is that 80% of sales […]
People Connect to People, Not to Machines or Processes
I recently attended a Greater Green Bay Chamber Lunch & Learn event. The speaker was Mike Haddad, President/CEO of Schreiber Foods. Mike had a lot of great ideas and nuggets of advice, but one that really stuck with me is this: people connect to people, not to machines or processes. Your business machines or processes […]
SEO Friendly Links
While it may not have a huge impact on your overall search engine ranking, SEO-friendly links are still important. Whether your links are nice and polished like, “http://domainname.com/page-name” or dynamically generated like, “http://domainmae.com/?p=8675309”, search engines and users will be able to read through the page. The benefit, however, of friendly SEO links is that they […]
