The “Call Us Now!” Button
There is a concept in physics that states that objects in motion tend to follow the path of least resistance; people work in much the same way. When looking to solve a problem, we tend to look for the path of least resistance. I know that for some of us (myself leading the pack) we’re […]
Don’t Chase the Extremes
My great aunt loves Mountain Dew. Let me clarify: my soon-to-be 100-year-old great aunt LOVES Mountain Dew. Do you remember that one commercial Mountain Dew had that really zeroed in on the 90+ crowd? Nope. You don’t. Why not? Because it never happened. Mountain Dew has their target demographic and they don’t chase the extremes. […]
Customer Service is Not a Selling Point
There are a few things that really drive me bonkers: people talking in movies, ordering a regular large coffee at Starbucks, decaf coffee, and businesses boasting about how great their customer service is. Just like decaf coffee isn’t really coffee, customer service isn’t really a marketing point for your business. Providing excellent customer service isn’t […]
Maintaining a separate page for keyword variations: DON’T!
Here’s a quick PSA (Public Service Announcement): Having a separate page for each variation of a keyword is EXTREMELY outdated and ineffective. Not only is this practice frowned upon by Google and other search engines, it is also misleading to your clients – and anything that is even a little misleading to users is definitely […]
Need More Readable Content?
Writing content can be a bit of a laborious chore. For many readers, reading the content we write can also be a laborious chore. If you simply write paragraph after paragraph of content, odds are your site users aren’t going to eagerly read through it all. However, there are a couple of things you can […]
Repetition Repetition Repetition
Let’s see how you can do on a simple little quiz! Fill in the blanks below. Bye, bye Miss American _____ Drove my Chevy to the levee but the levee was _____ And them good ole boys were drinking whiskey and _____ Singin’ this’ll be the day that I _____ Did you answer pie, dry, […]
Key Place to Use Keywords
Getting your website up and running is step one. Step two is getting people there. One of the first things to review and spend some time with on your website is the use of your keywords. There are a couple of key places those keywords should show up on each page. Page Titles Page titles […]
KISS Your Email Signature
In a nutshell, your email signature is a digital business card. As such, it should contain much of the same content: your name, telephone number, website address, company logo and a quick mention of what you do. Of course, you need to include your email address as well – especially if your emails are likely […]
The Importance of Backups
When I was a web design teacher, I always told my students to keep a backup of their homework and any projects they were working on, just in case anything happened. I had a couple of students who had the great misfortune of having their homework assignments somehow “disappear” the day that assignments were due. […]
