What to do with Unused Plugins
WordPress is an awesome Content Management System (CMS). Compared to many other leading CMS platforms (such as Drupal, Kentico, or Joomla), one of the great things about WordPress is how easy it is to keep the system updated and secure. Obviously, it is 2018 and there is no such thing as a “perfect” system – […]
Toys R’ Us Going Under Is Not a Surprise
Not long ago, someone asked me if I was surprised that Toys R’ Us was going out of business. I couldn’t help but laugh. Oftentimes in life we can learn so much from other people’s mistakes. The same is true in business and Toys R’ Us is a perfect example. I’m not saying to wear […]
Different Authors?
Some of our clients have multiple individuals writing blogs for their website. Having content from different perspectives is a great way to showcase all that your business has to offer. However, you may not always want to give admin access to all blog contributors. Thankfully, with WordPress, there are two really great options. The first […]
What should you do if your website is down?
In the past month, a couple of clients have notified me that their website was down. For them, it was an easy process to correct the issue. They reached out to us at Full Scope and we walked them through fixing the issue. In each of these particular cases, the domain names had expired. We […]
Keeping the NEW in N.E.W. Zoo
One of my favorite things I get to do with Full Scope Creative is attend some amazing networking events. This morning, I was at a Green Bay Packers Mentor/Protégé event with Neil Anderson, the director the N.E.W. (North East Wisconsin) Zoo, located here in Brown County. I learned a lot of really cool things about […]
Why I Don’t Like Slideshows
In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action […]
Do you have trouble closing your blog articles?
Watch what I do here: oftentimes when I’m writing a blog, the opening of the blog comes pretty easily to me. The body of the is fairly painless to write as well. The part I get hung up on the most it seems, is the closing. However, recently I found a great way to help […]
The Role of the Headline
One part of every web page that can be a little confusing for many people is the main heading. It’s the one large piece of text, just a few words, that is featured in a prominent location somewhere on the page. Far too often, I see sites and pages that are attempting to do too […]
Focusing Too Much on Budget?
I recently went through the always fun process of putting the company budget together for 2018. When I had it ready, I met with a few key advisors to go over it and make sure I didn’t miss anything. I got a lot of great feedback from doing that. One of the nuggets of advice […]
