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Roll with the Changes

In the same way that it wasn’t surprising to see Toys ‘R Us go out of business, it’s also not surprising to see that Blockbuster is down to one remaining location. Actually, that is surprising – I’m surprised they still have one location that can somehow turn a profit. While there were a number of […]

Security by Obscurity?

In 2018, security on your website is a big deal. One security measure you may have heard of is “security by obscurity” or SBO for short. While it may sound like a great idea, the results will likely leave you frustrated. Security by obscurity – while sounding logical – is actually a huge vulnerability. SBO […]

What is a Brute-Force Attack?

I’m sure you’ve heard the phrase ‘brute-force’ at some point in time. Whether used to describe an army invading a castle or a raging river, it simply speaks to the sheer volume and power of the force. In recent years, the phrase “brute force” has taken on a new meaning. Today, a brute-force attack is […]

What to do with Unused Plugins

WordPress is an awesome Content Management System (CMS). Compared to many other leading CMS platforms (such as Drupal, Kentico, or Joomla), one of the great things about WordPress is how easy it is to keep the system updated and secure. Obviously, it is 2018 and there is no such thing as a “perfect” system – […]

Toys R’ Us Going Under Is Not a Surprise

Not long ago, someone asked me if I was surprised that Toys R’ Us was going out of business. I couldn’t help but laugh. Oftentimes in life we can learn so much from other people’s mistakes. The same is true in business and Toys R’ Us is a perfect example. I’m not saying to wear […]

Different Authors?

Some of our clients have multiple individuals writing blogs for their website. Having content from different perspectives is a great way to showcase all that your business has to offer. However, you may not always want to give admin access to all blog contributors. Thankfully, with WordPress, there are two really great options. The first […]

What should you do if your website is down?

In the past month, a couple of clients have notified me that their website was down. For them, it was an easy process to correct the issue. They reached out to us at Full Scope and we walked them through fixing the issue. In each of these particular cases, the domain names had expired. We […]

Keeping the NEW in N.E.W. Zoo

One of my favorite things I get to do with Full Scope Creative is attend some amazing networking events. This morning, I was at a Green Bay Packers Mentor/Protégé event with Neil Anderson, the director the N.E.W. (North East Wisconsin) Zoo, located here in Brown County. I learned a lot of really cool things about […]

Why I Don’t Like Slideshows

In years past, I was a pretty big fan of having slideshows. Scrolling photos on the home page of a website was useful and successful in helping to generate conversions from “browsers” who are just viewing your site and getting ideas to customers who actually reach out and make a purchase or take another action […]