Formidable Review
You’ve heard me say a time or two (or more) why I think WordPress is such a great content management system. One of those reasons is the number of great plugins that are readily available to use on websites. One plugin that we’ve been using on almost every site we’ve been doing lately is called […]
Whitespace is your friend
You know what one of the best marketing tools is? And it’s also free or dang cheap? And fits the less-is-more idea? Whitespace Recently, we were finishing up a new design on a site. The new design was amazing. It was crisp and clean and so easy to read and easy […]
Contact Forms
For many websites, it would be considered a win if they users goes to the contact page and fills out the contact form. Contact forms are a great way to provide an easy an non-intimidating way for users to get in touch with us. There are, however, two main problems with contact forms that we […]
Continuous Improvements
I remember the days of struggling through school and thinking of how I couldn’t wait to be done with school and learning. I haven’t reached that day yet and have long since come to the realization that my once dream day will never come. In business there is always a need to keep learning new […]
Hard and Soft Bounces
One of the great things about online marketing, such as email newsletters, is that there are so many great statistics that can be tracked and monitored. The downside to that is that there can be so much data and so many terms that it can be overwhelming. One term you’ll likely hear about in your […]
Slugs
Slugs in your garden are very small but very unwelcome guests. Most gardeners will go to great lengths to get rid of them. Slugs in your website, alternatively, while also fairly small, are very helpful and have significant positive SEO purposes. A “slug” in website design is the part of a site’s URL that specifies […]
WordPress and Basic SEO
At a recent business lunch event, I heard a competitor of mine make the claim that you can’t update key SEO elements of a page in WordPress. Because of that, they argued WordPress should be avoided. Unfortunately, I had already spoken and talked a bit about myself and my business at the meeting, or I […]
Usernames to Block
Remember when you were a kid, and you needed a password to get into the tree fort? Not a bad security step. If you recognized the person who wanted to get in to your fort and they knew the password, that person was welcomed in. If they didn’t have the password – and they weren’t […]
Roll with the Changes
In the same way that it wasn’t surprising to see Toys ‘R Us go out of business, it’s also not surprising to see that Blockbuster is down to one remaining location. Actually, that is surprising – I’m surprised they still have one location that can somehow turn a profit. While there were a number of […]
