Who should receive your newsletter?
You’ve likely heard the statistic that it is 10 times more expensive to find a new client than it is to keep an existing client. I couldn’t agree with that statistic more. Often times, clients will leave a provide simply because they feel forgotten or lost. One of the best ways to prevent that from […]
Elementor
Elementor is a page builder plugin for WordPress that makes it simple to create very detailed, unique site designs that are easy to revise. Users don’t need to know any coding whatsoever to utilize its drag and drop tools to create and update pages. It comes with a wide array of elements, or widgets, that […]
Search Bar on Site
While WordPress has a lot of great features built in, one feature that isn’t quite as top notch is the built in search options for the whole site for users to find the info they are looking for. Thankfully, as with most things on WordPress, there are a couple of great plugins that can be […]
How to evaluate plugins
WordPress is a great content management system (CMS) and one of the things that helps make it so great is the fact that there are thousands and thousands of additional plugins that can be added to your site to make it work just the way you need. With those thousands of plugins available, it can […]
Marketing vs. Sales
While they are similar and very much the yin and yang of a successful sales cycle for a business, there are quite a few differences between marketing and sales. While they both work together and share many of the same messages, marketing and sales often differ in things like length of cycle and size of […]
Domain Name Auto Renewal
One of the most basic parts of any website is the domain name. Each site has one. It’s simply the “whatever.ext”. Not much to it. You can get a domain name at GoDaddy or Full Scope Creative or any number of other providers. I’ve talked before about the importance of Domain Name Privacy Protection (we […]
Hide wp-admin
Over the past few months we have been seeing a huge spike in the number of brute force attacks. These attacks can not only break into a site’s admin section, but can also cause such an increase in traffic that the site load times can slow to a crawl – think 1990’s dial-up internet kind […]
What is SEO?
In a recent newsletter, we offered a SEO Review to our readers. Some of you may be thinking, “My SEO is just fine,” while others may be thinking, “My what now?” For those who fall into the latter category or who would simply like to brush up on this term, SEO (Search Engine Optimization) as […]
Taking a Sabbath
I started Full Scope Creative back in 2010, and it wasn’t long before I was working 7 days a week. Between Full Scope, working at Schneider National in customer service, and teaching at NWTC, I was working pretty much non-stop. After a series of events in 2016, I realized I was completely burnt-out. Even though […]
