If content is King, then layout is Queen
I’ve mentioned before that when it comes to a website, content is king. What Google and users want when they are looking at your site is high quality content. 300 words of text on a page is minimum. 2000 words of text on a page is great. But all that text simply displayed in essay […]
What should I call this blog article?
I’m a big advocate for writing blogs. I think any busienss should have an active blog. One thing I don’t always love about writing blogs, is coming up with a title for the article. One quick tip – don’t fret over it too much. So let’s go over two technical points of sorts on the […]
Don’t be Blockbuster. Be David Bowie.
In 2008, Blockbuster CEO Jim Keyes said that “Neither RedBox nor Netflix are even on the radar in terms of competition.” Oops. Less than 2 years later Blockbuster filed for bankruptcy. As business leaders, we need to keep an eye open, to not just our competition, but new opportunities. Instead of being stuck in a […]
Don’t forget your company branding
A couple weeks ago, I saw a presentation from a well respected business in my area. The information was great and the presenter was fantastic. One thing that definitely bothered me, however, was how little the business used their brand in the presentation. As business owners, we have a lot on our minds. WIth all […]
How long till my site is #1 on Google?
I love answering my clients questions. Being asked questions, and asking questions in return, is how we ultimately help our clients. There is one question, that to be honest, makes me cringe a bit when I hear it: How long will it take for my site to rank in first place on Google? One of […]
What is a style guide?
I love cooking. I love experimenting with new flavors and combinations and finding new ways to combine ingredients. The freedom I have when cooking is one of, if not my main, creative outlets. There are times however that call for me to return to cooking basics and to use seasonings that I know work well […]
Before Running a Facebook Ad
There’s no doubt that social media can be a powerful tool for any business. I’ve heard from some business owners who just can’t wait to start running a Facebook ad. Before you jump on board with that plan, there are a few things to make sure you have in place first. The first thing to […]
Direct Traffic
When you look at the analytics reports for your website, you will see a number of different traffic sources. Along with organic, referrals, social, and email, one that is sometimes overlooked is Direct Traffic. That direct traffic to your site is extremely important, as it helps to establish your domain authority. DIrect traffic is the […]
Does your site need a Firewall?
It can’t be said enough – it’s 2020 and cyber attacks and attackers are everywhere. Attackers can do a range of evil things to a site, from adding malware to crashing the site or even holding the site hostage. One easy to install tool that will help thwart these attacks is a firewall. A firewall […]
