A Guide to Keywords
A Guide to Keywords In the 1960’s there was a Broadway play called Fiddler on The Roof. One of the songs from this play, (which later became a movie), was called Matchmaker. The lyrics went something like this…” Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…” You are probably […]
Should I do Business Networking for My Small Business?
Should I do Business Networking for My Small Business? This is a question I am often asked when talking with clients. If I were being flippant, I’d say, “Well duh.” However, not to belittle anyone truly seeking an answer, I would say, “Most definitely.” Networking can be the catalyst for any small business. This moves […]
Simple SEO Steps
Simple SEO Steps One of my favorite TV shows is The Office. There’s a great episode (well they’re all great, really) where Dwight gives updates on the latest changes in karate. Jim, his co-manager at the time, jokes that “Once a year, Dwight holds a seminar updating us on the newest developments in the world […]
Optimizing Your Google My Business listing
A few weeks ago I wrote about how with SEO, the whole is greater than the sum of its parts. One step in SEO, one that ironically might not increase your ranking much (if at all), is to fully optimize your Google My Business listing. Claiming your listing should be one of the first things […]
Finding the right keywords for your site
There are a number of ways that users can get to your site. They could be direct traffic and type in your domain name. Users could follow a referring link from another site. One of the main ways users can get to your site, and the one that site owners so highly covet, is through […]
Should you include an FAQ on your site?
In a nutshell, Google works to answer questions that users ask. In fact, a large number of users simply type in a specific question to Google. For example, I’ve searched “What temperature should I cook tilapia to?” Our job as site owners and marketers, is to provide the answers to those questions. A great way […]
ImageAlt Tags
When I was in college, one of my classmates was a guy named Brian. I remember that Brian did everything online. He bought his clothes online before most people would even think about it. He was an early Facebook user while most of us were still figuring out MySpace. He purchased his groceries online long […]
Don’t buy backlinks
Answer: A Rolex for $10, a $2 steak, Enron stock. Question: What are 3 things I would buy before I bought a backlink for my website? One thing I can promise you with SEO, is that Google is not going to pay any attention to the 10,000 backlinks you bought. In fact, buying backlinks is […]
The whole is greater than the sum of its parts
The common phrase, “the whole is greater than the sum of its parts,” is often attributed to Aristotle. Aristotle, a philosopher born in 384 BC, had a knowledge and expertise on subjects such as physics, biology, economics, and politics. One area that he doesn’t get much credit for is being a great philosopher of SEO […]
