Getting Off the Ground Is Just the Beginning
Getting a business off the ground takes serious marketing fuel—branding, SEO, social media, and more. But the work doesn’t stop once things take off. Just like an airplane needs steady power to stay in the air, your business needs ongoing marketing to keep growing. Don’t let momentum fade—keep your marketing engines running.
Bringing the (Marketing) Heat
Launching your website is a huge step — but it’s only the beginning. Just like a perfect spaghetti dinner needs heat to come together, your site needs marketing to reach its full potential. From social media and SEO to print materials and email, here’s how to bring the heat and start driving results.
Original Photos or Stock Photos
Choosing between original and stock photos for your website comes down to one key factor: quality. High-quality original photos add authenticity, but if they’re blurry or outdated, stock images are often the better choice—at least temporarily. In this post, we break down when to use each and how to keep your site looking professional.
The Harmony of Music and Web Design
Just like music relies on rhythm and harmony, a well-designed website brings together structure, flow, and consistency to create a memorable experience. By drawing inspiration from the seven notes of music, web design can achieve balance, creativity, and clarity—proving that great design, much like great music, comes from working within a simple, powerful framework.
Understanding DNS Propagation
When launching a new website or making changes to your domain, you might not see the updates right away. That delay is due to DNS propagation—the time it takes for the internet to catch up with the changes. Learn what DNS is, why propagation happens, and what you can do while waiting for things to go live.
SEO Is Like an Ice Cream Shop (But Not Really)
SEO might seem like a fun toppings bar—load it up with backlinks, blog posts, and social signals. But without the essentials like quality content, keyword focus, and site security, it all melts into a mess. Learn how SEO is kind of like building your dream ice cream sundae—and where the real flavor comes from.
SEO Isn’t a Game of Constant Reinvention
SEO isn’t like a video game that changes after every update. While Google does tweak its algorithms, the core strategy remains steady: create quality content, use natural keywords, and focus on what your audience wants. If you’re consistently helping your customers and improving your site, you’re already playing the long game—and playing it well.
Super Engine Operating?
When my wife joked that SEO stood for “Super Engine Operating,” it perfectly captured how mysterious SEO can sound. In reality, Search Engine Optimization is all about making your website stronger, faster, and easier to find. Learn the basics of quality content, keywords, and monthly SEO activities — and why small, steady efforts make a big difference.
The Dangers of Using Free Website Builders
Free website builders might look like a budget-friendly option, but they often come with serious limitations. From restricted customization and poor SEO to hidden costs and lack of scalability, these platforms can hold your business back. For long-term growth and credibility, it’s worth investing in a professional website tailored to your brand and goals.
