One of the Fastest Ways to Ruin a Website
Bad images can ruin even the most well-designed website. Blurry photos, outdated shots, or overused stock images can make your brand look unprofessional and out of touch. Your site deserves visuals that reflect your quality and personality. Learn why great imagery is essential—and how to make sure your site makes a strong and lasting first impression.
Don’t Be an SEO Stormtrooper
Great content isn’t enough if it’s aimed at the wrong keywords. Skip the Stormtrooper approach—missing your target over and over—and focus on keywords with real search volume, low difficulty, and true relevance to your business. This blog breaks down how to choose the right keywords so your SEO efforts actually hit the mark.
PNG vs EPS vs JPG vs PDF
Not sure whether to use a PNG, EPS, JPG, or PDF for your logo, photo, or print design? This quick guide breaks down the strengths of each file type and where they work best—whether you’re posting on social media, updating your website, or sending something to print. Clear answers without the tech jargon.
The Importance of Color Balance
Bright colors can bring energy and excitement to your brand—but without balance, they can overwhelm. Just like Bob Ross said, ‘gotta have a little darkness.’ In this blog, we explore why neutral and earthy tones are essential to support your brand’s brighter colors and how they create harmony in everything from logos to websites.
Getting Off the Ground Is Just the Beginning
Getting a business off the ground takes serious marketing fuel—branding, SEO, social media, and more. But the work doesn’t stop once things take off. Just like an airplane needs steady power to stay in the air, your business needs ongoing marketing to keep growing. Don’t let momentum fade—keep your marketing engines running.
Bringing the (Marketing) Heat
Launching your website is a huge step — but it’s only the beginning. Just like a perfect spaghetti dinner needs heat to come together, your site needs marketing to reach its full potential. From social media and SEO to print materials and email, here’s how to bring the heat and start driving results.
Original Photos or Stock Photos
Choosing between original and stock photos for your website comes down to one key factor: quality. High-quality original photos add authenticity, but if they’re blurry or outdated, stock images are often the better choice—at least temporarily. In this post, we break down when to use each and how to keep your site looking professional.
The Harmony of Music and Web Design
Just like music relies on rhythm and harmony, a well-designed website brings together structure, flow, and consistency to create a memorable experience. By drawing inspiration from the seven notes of music, web design can achieve balance, creativity, and clarity—proving that great design, much like great music, comes from working within a simple, powerful framework.
Understanding DNS Propagation
When launching a new website or making changes to your domain, you might not see the updates right away. That delay is due to DNS propagation—the time it takes for the internet to catch up with the changes. Learn what DNS is, why propagation happens, and what you can do while waiting for things to go live.
