Digital Marketing Services FAQs answered by Full Scope Creative

Early SEO wins often look like improvements in visibility rather than big traffic spikes — think things like rising keyword impressions, a few more rankings in the 30-100 range, and pages that are showing up in search for the first time. Over time, these lay the groundwork for clicks, conversions and sustainable growth.

See how early SEO progress shows up for your site
Hiring someone to handle your SEO can absolutely be worth it — especially if you lack the time, skills, or internal resources. A skilled professional or agency takes care of keyword strategy, content updates, technical optimizations and ongoing work so you can focus on your business. The key is treating SEO as a long-term investment, not a one-time fix.

Learn when it’s worth hiring an SEO pro
Technically, yes, you can use your own computer to host a website. But for a small business, it’s almost never a good idea. Your computer would need to stay powered on 24/7, be secured against online threats, and be fast enough to handle traffic. A professional hosting company provides the reliability, uptime, and security your business needs without the hassle.

Learn why hosting your own site might not be worth the hassle
Using keywords effectively in WordPress means placing them in strategic spots (like your H1, first paragraph, URLs, meta titles, and image alt-tags) and using them naturally rather than over-stuffing. That way your content both speaks clearly to human readers and signals to Google what your page is about.

Discover how to improve rankings with keywords in WordPress
A website hosting provider does more than just “store your site.” They manage the servers that keep your site online, handle storage/bandwidth/account issues, monitor and apply security protections, set up email and SSL certificates, and jump in quickly when problems arise so you can focus on your business.

Discover everything a website hosting provider handles
When it comes to a successful website design, one of the most important elements is ensuring the visitor’s needs are met — meaning your site is clear, usable, and aligned with what your audience is trying to accomplish. If users can’t quickly understand your value, find what they’re looking for, or take action, the rest of the design falls short. Strong visuals, smart navigation, and mobile responsiveness all play a role, but they support this core goal.

Discover the one thing your website design must get right
Moving a WordPress website to a new host means backing up your files and database, uploading them to the new server, reconnecting any plugins, updating the DNS to point to the new host, and thoroughly testing everything to ensure your site works properly on its new home.

Read our full guide on moving your WordPress website
Orphaned content in WordPress is any page or post with no internal links pointing to it — meaning neither visitors nor search engines easily find it, which weakens SEO and wastes the effort spent creating it.

Find out how to fix orphaned content on your site
The Web 2.0 technique refers to how websites evolved from static pages into interactive, user-driven hubs where visitors can share, comment and engage — today’s successful sites rely on this mindset.

Learn how Web 2.0 techniques shape modern web design
SEO isn’t a one-and-done task—it needs attention every week. Consistent small updates like new blog posts, improved internal links, and technical tweaks signal to search engines that your site is active and relevant.

Find out why SEO needs weekly attention
Blogging helps your SEO by giving search engines more pages to crawl, fresh content to index, and opportunities to target different keywords — all of which increase your visibility. It also naturally supports internal linking, attracts backlinks, and builds authority, which improves how your site is ranked.

Discover why blogging is good for your SEO
If you see the “Not Secure” warning on your site, it usually means either your site is loaded over HTTP instead of HTTPS, your SSL/TLS certificate is missing or expired, or some parts of your site are still loading insecurely (mixed content). Making sure your domain uses HTTPS, all links and resources are secured, and the certificate is valid will help restore trust for both users and search engines.

Discover how to fix the “Not Secure” warning on your site
There are four main types of SEO — on-page, off-page, technical, and local — and while each one focuses on different aspects of your site and online presence, the most effective SEO strategies combine all four to build visibility, trust, and long-term results.

Learn how the 4 types of SEO work together
Before diving into SEO, the first thing to do is build a strong foundation by researching your target audience, crafting a clear site structure guided by relevant keywords, and ensuring your website is designed from the start to be search-engine friendly — not added as an afterthought.

Discover how to set up your website for SEO success
Yes — paying for a professionally designed logo is often worth it if you want more than just a graphic. A well-crafted logo builds credibility, reflects your brand’s personality, and scales reliably across use-cases (website, print, social, etc.). Investing in a professional design means you’ll usually get the right files, variations, and brand consistency you’ll appreciate over the long-term.

Discover when a paid logo design makes sense
No — WordPress and Elementor are not the same. WordPress is the content-management system (CMS) that powers your site’s structure and content management. Elementor is a plugin designed to work within WordPress to build and design pages via drag-and-drop. While they often go together, WordPress handles the “engine” and content, and Elementor handles the “design and layout.”
Yes — when you build your site with WordPress, you do own the content you upload: the text, images, videos, pages and posts you create are yours. When you use the self-hosted version (WordPress.org), you’ve got full control over content and hosting.

Discover how content ownership works with WordPress
The “five golden rules of web design” boil down to making your site instantly clear about what you do, designing it in a way that guides users effortlessly, keeping your brand styling consistent, using strong calls-to-action, and ensuring your site loads quickly. Bonus: integrating foundational SEO practices ensures your great design actually gets seen.

Learn how to apply the five golden rules of web design
A WordPress designer is focused on the look, feel, layout and user experience of your site—how it presents your brand and draws people in. A WordPress developer, on the other hand, builds the functionality behind the scenes (custom themes/plugins, performance, security, integrations) so the site works smoothly. Both roles matter: you don’t want something that looks amazing but breaks, and you don’t want something that works perfectly but looks dated or confusing.

Learn how WordPress design and development roles differ
The three second rule in web design means visitors should instantly understand what your business does and why they should stay within just a few seconds of landing on your site. Clear messaging, strong visuals, and easy navigation help make that quick first impression. If users have to think too long, they’ll likely move on to another site.

See why the three second rule matters
Yes, WordPress is still one of the best options for building a small business website. It offers flexibility, full ownership of your content, strong SEO features, and easy customization. With the right hosting and ongoing maintenance, WordPress can serve your business well for years to come.

Learn why WordPress is still one of the best website platforms
The number of Elementor containers by itself doesn’t directly affect SEO – search engines don’t penalize you just for using lots of containers. But if you stack containers which bloat the HTML, slow page load time, or make content harder to crawl, those indirect factors will hurt your SEO.

Discover how container count affects your Elementor site’s ranking
No, you don’t pay Google to rank in its organic search results — inclusion in the search index and potential ranking is free. The only time you pay Google is for its advertising platform — Google Ads — which puts your site in paid-placement spots, not in the organic listings.

Discover why you don’t pay Google to rank
In Elementor, you can hide the page title by opening the page in the editor, clicking the gear icon in the bottom-left corner (Page Settings), and switching the “Hide Title” toggle to Yes. If the toggle doesn’t work with your theme, you can disable the title in your theme settings or with a small CSS snippet.

Read our full guide to hiding page titles in WordPress with Elementor
The golden rule of SEO is to create high-quality, valuable content that truly helps your audience. Search engines reward websites that provide useful, relevant information and a great user experience. When you write content for people first—not for algorithms—you naturally improve your search rankings and build lasting trust with both users and Google.

See what the golden rule of SEO is all about
The three golden rules of logo design are simplicity, relevance, and versatility — a logo should be easy to recognize, aligned with your brand and audience, and flexible enough to work across different sizes and uses.

Learn why simplicity, relevance & versatility matter in logo design
Content marketing is the strategic creation and sharing of valuable, relevant content—like blog posts, videos, or infographics—to attract and engage your target audience rather than interrupt them with traditional ads. It builds trust, improves your brand visibility, and supports long-term growth by meeting your audience’s needs.

Learn the fundamentals of content marketing
Short answer: no — WordPress isn’t inherently insecure, but many sites built with it become vulnerable because of poor practices rather than the platform itself. The core software is actively maintained and hardened, but when themes or plugins go out of date, or hosting/security isn’t managed properly, that’s where the risk grows.

Discover the truth about WordPress security
In Elementor, a Flexbox Container is best when you’re working with layouts that flow in one direction (either a row or a column) and you want flexible alignment and spacing of elements. A Grid Container, on the other hand, is designed for two-dimensional layouts—rows and columns—where you need precise control over placement and structure of elements.

Discover how to choose between Flexbox and Grid in Elementor
Choosing the right web design company means looking beyond pretty visuals—it’s about finding a partner who understands your business goals, offers full-service support (design, SEO, hosting, content), and will be with you long after launch.

Learn how to pick the right web design company for your business

Digital Marketing Services FAQs

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Digital Marketing Services FAQs

Have questions about your website, design, or SEO?Get all the answers in our Digital Marketing Services FAQs.

Have any other digital marketing services FAQs? Let’s chat.

Ask any digital marketing question!

Resources to Help You Succeed

Helpful Tools We Use Every Day

Techy Terms, Made Simple

Video Guides

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Have questions about your website, design, or SEO?
Get all the answers in our Digital Marketing Services FAQs.