“Word of Mouth” is Not a Good Marketing Plan
Just one piece of a marketing strategy I’m pretty sure almost every small business is guilty of this to one degree or another. “We rely on word of mouth advertising” is a mantra held by many small businesses. When I first started planning to start Full Scope Creative back in 2009, I remember sitting down […]
Complex designs can do more harm than good
When it comes to graphic design, less is often more. Overly complex layouts and crowded visuals can overwhelm your audience and dilute your message. This blog explores the pitfalls of overdesign and offers tips on keeping your materials clean, clear, and effective. At Full Scope Creative, we focus on smart, strategic design that communicates your message without the clutter—making it easier for your audience to connect and engage.
Including a Mission Statement on a Website
A good idea but a strategic move A well designed website is essential for any business. Your website is your digital storefront and serves as a space to showcase your businesses products and services, engage with clients and potential clients, and build trust with the public. One element that can be overlooked is including a […]
Choosing the Right Hosting Options
Shared / VPS / Dedicated – Which one is right? Choosing the right hosting options for a small business website will make a huge difference in a number of ways. The hosting options and package will impact the businesses reputation, sales, website performance, security, and more. There are endless options and setups for website hosting, […]
Cybersecurity and Web Development
Common Threats and How to Safeguard Your Website With the ever increasing number of cyberattacks targeting websites, businesses need to take the necessary steps to keep their sites secure from malicious threats. For most businesses, small businesses in particular, a security breach can be devastating. Financial loss, damaged reputation, and lost customer trust are just […]
Make the Most Out of a Website’s Footer
A crucial role in user experience and SEO There is oftentimes one key section of a website that gets overlooked in the website design. This section plays a crucial role in user experience and SEO for the website. This section is the Footer. The footer is the very bottom of the website, the very last […]
Why Your Backup Strategy Needs a 2024 Update
New Threats and Best Practices When it comes to website design and hosting, website backups are more than just a safety net—they’re a vital component of a robust cybersecurity strategy. While the importance of backups has always been clear, evolving threats and new technologies make it essential to revisit and update your backup approach regularly. […]
Mobile Design is More Important Than Ever
With more users browsing the web on phones and tablets, mobile-first design isn’t optional—it’s essential. A site that’s hard to navigate on mobile will quickly turn visitors away. From faster loading speeds to thumb-friendly navigation, a well-optimized mobile experience boosts engagement, conversions, and SEO. At Full Scope Creative, we make sure your website looks great and functions smoothly on every screen—especially the one in your pocket.
What is Technical SEO?
Technical SEO is all about optimizing the behind-the-scenes elements of your website that impact how search engines crawl and index your content. From site speed and mobile-friendliness to secure connections and structured data, these technical tweaks can significantly improve your rankings. At Full Scope Creative, we handle the complex parts of SEO so your site not only looks great but performs well where it matters—on Google and other search engines.
