Have you ever thought “I have the greatest product on the market! But why aren’t people flocking to my site?” Understand even with a fantastic and responsive website design, traffic might not show up. Odds are, your site needs SEO help. Search engine optimization (SEO) can help build and maintain traction for competitive search terms in Google – leading to more users to your site.
At Full Scope Creative, we provide red hot SEO services. Our custom Burlington SEO plans are designed to fit whatever your site needs. We’ve eliminated all the SEO games and illusions. We use time tested and proven SEO approaches to help our clients achieve SEO success. The custom SEO strategies we develop for our clients help to boost their website ranking to the top of Google.
There are dozens of different things we might do in a monthly SEO plan. From keyword research to content creation to link building, our monthly SEO plans are customized to your site needs. Each project starts by reviewing your current site for domain name, authority score, keyword ranking, site speed, and overall site quality. Once we have our initial SEO review, we can put together your game plan. We will know which keywords to target and what SEO activities will bring you success.
Full Scope Creative (specifically working with Chris Robinson) has been super responsive to our needs within Intentional Mentoring. Chris helped get us situated on a website that fit our budget and our experience in managing a website. When we were looking to redesign the website, he worked with us to make sure it fit the vibe we wanted for our organization, held the terminology and access points we were looking for, and allowed us to speak with him frequently about suggestions and updates. Whenever we had new people join us that needed to learn the website, Chris was able to work with them virtually to learn and understand the process of managing our side. Throughout our time working with Full Scope Creative, we have appreciated the consistency, timeliness, and product we have been given. Additionally, we appreciate the direct connection we get in response to questions and concerns.
This is where we really dig into your needs. Questions such as, where is the site currently rated in search rankings? What are your goals? What keywords do you want to use to start your ranking?
Understanding where the site is, and where we want to go. This will help us put together the best strategy on how to go about achieving success.
Plan the work, Work the plan. We have dozens of individual steps we can take at any time to help build SEO success for your website.
There’s a lot of mystery around what is included in SEO. There are countless different activities we might use at any point in time for your site’s SEO – several dozen in fact! For starters in our monthly Burlington SEO plans, we do things like:
Don’t let the above terms intimidate you. Remember, we know SEO. We will coach and educate you as we move through this process. We want this process to be stress-free for you, while delivering top-notch performance.
At Full Scope Creative, we cover the full scope of search engine optimization: keyword research, copywriting, content creation, adding content, onboarding, and more! We’re here and ready to help you reach your goals!
If you’re not sure what your current website keywords are, no worries! We can do some initial research and see what keywords you’re currently ranking. We will also look at what volume those words have. If you aren’t currently ranking for the best keywords for your business, we have a plan. We can help find out what keywords are better, AND develop a strategy to go about ranking them. We can even reverse engineer what other successful sites in your industry are doing, and use that in our strategy.
If you’re already at the top of the search results for the best keywords, way to go! Our next move would then be to put together a sound plan to keep your spot as king of the mountain.
Before your website can go blasting off into SEO success, we need to make sure it has the basics of SEO set in place. Call it the foundation if you will. Whether your site is a little older, a little slower, or too low on content, we have a remedy. It all starts with an SEO Booster Project. This includes helping to get the website ready for SEO. SEO Booster plans are usually around $1,000, and include:
Once completed, we will be able to move into a monthly SEO plan for your website and business.
The main way users get to your site, and the one that site owners covet so highly, is through Google. The question becomes how can we help get more users to our site through Google? Answer: proper keyword usage. This leads to an important question – how do you determine the correct keywords for your site?
We use a combination of tools and resources to find out where your website is currently ranking. Additionally, we know other ideal keywords to target. Lastly, we identify the average keyword search volume per month. Additionally, we understand how difficult it might be to rank for those keywords.
We know one of the biggest hassles and headaches any small business owners face is content writing. No need to fear! Full Scope Creative can help with any content writing needed for your business website. We can assist with writing blog articles, web pages, landing pages, and more – all with the best keywords for your site.
There’s more to SEO than what is happening on your site. Making sure you have:
All of the above are key to helping boost your site ranking. While that certainly sounds like a lot of work, Full Scope Creative is here to help with it all!
Burlington SEO Pricing
Our SEO plans are custom built to fit your business budget. With a higher budget, we can simply do more work in a given month. More work means more success for you. While we don’t have set monthly SEO Plans, we do offer choices.
Typically you will see our clients on plans of $250/month, $500/month, and $1,000/month. The higher your SEO budget, the more work we can do each month, leading to a higher search ranking. If your website is targeting high volume and very competitive keywords, a higher monthly budget will likely be needed in order to keep top ranking success for your site.
Our recent site launch for the De Pere Area Chamber of Commerce, is a great example of the care and attention we offer each client throughout our design process.
Each of our websites is custom-designed to align with our clients’ individual goals and brand personalities, and the site design for the De Pere Chamber of Commerce is no exception. We achieved the results that Chamber was looking for by making sure we laid a good foundation for the site design. We began by conducting a thorough SEO audit of their current site and their competitors’ sites to ensure we were being strategic with specific design elements – everything from the copy to the number of images and use of keywords. This information varies from site to site, so it’s important that we take the time to do this step.
We then had the client fill out our in-depth website questionnaire that is meant to allow the client to communicate what it is that will make their website successful in their eyes – everything from specific calls-to-action, to specific wording, to color palette and branding. We took all of this research into account before sitting down to design the site.
When we were discussing site goals with Kitty Johnson, CEO of the Chamber, in the initial discovery meeting, she mentioned that they wanted to be able to easily make updates to the site as needed. She shared some of the marketing objectives they had and landing pages they planned on creating. We may use it for all of our sites, but after that first meeting we knew that WordPress and Elementor were going to be a great choice for this site. Since Kitty and the team at the Chamber have a background and community engagement, not website design, they can simply and easily log in and simply click to edit any features on the home page.
What does that mean from an SEO standpoint? Since the client can easily keep the site updated with fresh new content and add new features as needed, the site has a considerably better chance of getting a top ranking. With all of the headings on the site, we made sure to take some time and review each of those headings to make sure it had the perfect words. Since one of the main places Google is going to look to find keywords is in the Headings, we made sure to include “De Pere” and “business” in as many as we could. As we were doing this fine tuning, if there was a heading that we really couldn’t fit those keywords into, we either let it go as is or found another way to get other keywords added in.
The site for deperechamber.org is hosted on our Security Essentials Hosting plan. With this, Kitty can spend her time doing what she does best –promoting the De Pere area – and leave the confusing website hosting to us. The Security Essentials Hosting plan covers the SSL certificate, dedicated IP address, and Full Scope Creative monitors and responds to all security notices, downloads a weekly backup of the site, and runs all the WordPress system updates 3 times each week.
Ready to learn more about SEO your site’s keywords?
Contact us today to learn more. We’ll do some preliminary keyword research and show you where your site is currently rated. Then, we’ll explain the steps and keywords on where to focus. We can do a quick phone call or meet in person (we’ll even buy the coffee). Either way, we can give you our assessment on how to improve your SEO success.