Creating Consistent Visual Language
A consistent visual language makes your brand instantly recognizable across all platforms. This means using repeatable design elements like typography, color, and layout styles that reflect your brand’s personality. In this blog, we cover how to establish and maintain a strong visual identity that keeps your marketing materials aligned. At Full Scope Creative, we help brands look and feel consistent—whether it’s a website, brochure, or social media post.
Before Running a Facebook Ad
There’s no doubt that social media can be a powerful tool for any business. I’ve heard from some business owners who just can’t wait to start running a Facebook ad. Before you jump on board with that plan, there are a few things to make sure you have in place first. The first thing to […]
Branding Through Facebook Alone
Most of us have used Facebook at one point or another, and it’s great for a lot of things. For personal use, it’s great for keeping in touch with friends and family and/or sharing photos of a grumpy cat. For business, it’s a great way to showcase your products and services, provide helpful and useful […]
Social Media Isn’t Just for “Marketing”
Unless you’ve been living under the proverbial rock, you’ve heard about how social media can be used for marketing your business. One side of marketing that is often overlooked is taking action to maintain your clientele. Social media is not just about marketing; it’s about building and maintaining relationships. Most business owners know that it’s […]
Pinterest Feeds
I don’t claim to be a Pinterest expert, but one things I do know about it is that you can very easily spend way too much time on it. That easy addictiveness of Pinterest is what makes it a very powerful marketing tool. That easy addictiveness is also what can make Pinterest a cause for […]
How To Use Content Marketing Strategies
One of the hot marketing phrases you’ve probably heard recently is Content Marketing. Content Marketing is one of the most powerful ways that you can promote your business, especially with social media platforms such as Facebook. One of the key parts of content Marketing, a part that confuses many business owners, is that you’re not […]
Defend Your Soap Box
Depending on the industry your business is in, you may have some topics or views that might ruffle a few feathers. If you have things that might be a little controversial (think politics) don’t be afraid to talk about them or express your views online through your blog or social media – just be prepared […]
The Conversation
When I talk to clients about blogging, email newsletters or social media, I often get asked about what they should write about. What you write about isn’t necessarily the most important thing to think about. What you should be thinking about and keeping in mind, is that it’s all about the conversation between you and […]
Only have a Facebook page?
When speaking to people about the benefits of a website I have recently heard, “I don’t need a website, I have a Facebook page.” Through some investigating I found they did have a Facebook page, one of them actually very successful! Even with this I still expressed my reservations. I know I have an obviously […]
