What Goes into An SEO Audit?
What Goes into An SEO Audit? When people hear of an SEO audit, they usually think of online tools that analyze how well a website is working. Think Raventools, Moz, and SpyFu to name a few. I’m here to say these types of tools are important after you build a website. Ahh, caught you attention, […]
Why isn’t my page showing up in Google?
Why isn’t my page showing up in Google? For a lot of business owners, when they launch a new website, they have an assumption that it will magically show up in Google immediately. Unfortunately, it doesn’t work that way. Remember the great famous line in Field of Dreams, “If you build it, he will come.” […]
Do Google Algorithm Changes Scare Me?
Do Google Algorithm Changes Scare Me? In the classic 80s comedy Ghostbusters, there is a hilarious scene when the parapsychologists team is explaining to the mayor of New York City, that the city is headed for “a disaster of Biblical proportions.” “Old Testament, Mr. Mayor.” “Real wrath of God type stuff. Fire and brimstone raining […]
A Guide to Keywords
A Guide to Keywords In the 1960’s there was a Broadway play called Fiddler on The Roof. One of the songs from this play, (which later became a movie), was called Matchmaker. The lyrics went something like this…” Matchmaker, matchmaker, make me a match, find me a find, catch me a catch…” You are probably […]
Simple SEO Steps
Simple SEO Steps One of my favorite TV shows is The Office. There’s a great episode (well they’re all great, really) where Dwight gives updates on the latest changes in karate. Jim, his co-manager at the time, jokes that “Once a year, Dwight holds a seminar updating us on the newest developments in the world […]
Optimizing Your Google My Business listing
A few weeks ago I wrote about how with SEO, the whole is greater than the sum of its parts. One step in SEO, one that ironically might not increase your ranking much (if at all), is to fully optimize your Google My Business listing. Claiming your listing should be one of the first things […]
Finding the right keywords for your site
There are a number of ways that users can get to your site. They could be direct traffic and type in your domain name. Users could follow a referring link from another site. One of the main ways users can get to your site, and the one that site owners so highly covet, is through […]
Should you include an FAQ on your site?
In a nutshell, Google works to answer questions that users ask. In fact, a large number of users simply type in a specific question to Google. For example, I’ve searched “What temperature should I cook tilapia to?” Our job as site owners and marketers, is to provide the answers to those questions. A great way […]
Don’t buy backlinks
Answer: A Rolex for $10, a $2 steak, Enron stock. Question: What are 3 things I would buy before I bought a backlink for my website? One thing I can promise you with SEO, is that Google is not going to pay any attention to the 10,000 backlinks you bought. In fact, buying backlinks is […]
