Nostalgia: A brand’s greatest weapon
No New Ideas? One of the trends that I have noticed that is causing outrage is the idea that people don’t have new ideas. Especially when it comes to movies. There have been a lot of movie remakes, many of which are sequels to previous successful films in decades gone by. Recent ones are Top […]
Logo Redesign Part 2: Is it time to update your logo?
Logos… sort of stress me out. Just a little bit. Why may you ask? Only because they are the face of the company! They are the first impression– and if the logo is good then they are a strong first impression. They make your company memorable, stand out, and create a sense of familiarity, so
Logo Redesign Part 1: What’s With the Redesign trend?
Recently I was driving to work and I noticed something that shocked me, Quality Inn, an inn that had been near where I live for ages, decided to update its logo. Upon looking at it, I thought “hmm, that seems like an improvement. I’m not completely convinced, but it’s still more effective”
Don’t forget your company branding
A couple weeks ago, I saw a presentation from a well respected business in my area. The information was great and the presenter was fantastic. One thing that definitely bothered me, however, was how little the business used their brand in the presentation. As business owners, we have a lot on our minds. WIth all […]
What is a style guide?
I love cooking. I love experimenting with new flavors and combinations and finding new ways to combine ingredients. The freedom I have when cooking is one of, if not my main, creative outlets. There are times however that call for me to return to cooking basics and to use seasonings that I know work well […]
Whitespace is your friend
You know what one of the best marketing tools is? And it’s also free or dang cheap? And fits the less-is-more idea? Whitespace Recently, we were finishing up a new design on a site. The new design was amazing. It was crisp and clean and so easy to read and easy […]
KIS Your Banner Stands
Going to trade shows and expos can be a lot of fun for a business owner. They are a great way to introduce your company to potential clients. When you’re in that crowded expo hall and fighting to be noticed by attendees, having a retractable banner stand is a great way to draw attention to […]
