Focusing Too Much on Budget?
I recently went through the always fun process of putting the company budget together for 2018. When I had it ready, I met with a few key advisors to go over it and make sure I didn’t miss anything. I got a lot of great feedback from doing that. One of the nuggets of advice […]
Business Networking Groups
As the owner and president of Full Scope Creative, I tend to find myself doing a lot of networking. As people get to know me, they tend to ask my advice regarding which networking groups they should join. Business networking groups are a great way to build awareness of your company, especially in your local […]
Everyone Is In Sales
Whichever company someone works for, whatever position they hold: everyone works in sales. Whether directly or indirectly, the actions of any member of a company will lead to increased or decreased business transactions. No matter the role, from barista to a janitor, everyone is in sales. Let me give you a couple of examples of […]
Online Job Application
A common issue I hear from clients is that when they are looking to hire, they are having a tough time finding enough qualified applicants. Too often, those businesses just have their job applications printed and ready for applicants to stop in and grab one. Many times, these businesses are looking to hire and employee […]
Do You Follow Up?
Regardless of the product being sold, sales is a tough field to really excel in. Many salespeople often complain about their low sales volume at the end of the month. When asked how many follow up attempts they make, the answer is usually, “Once or twice.” The unfortunate fact, however, is that 80% of sales […]
People Connect to People, Not to Machines or Processes
I recently attended a Greater Green Bay Chamber Lunch & Learn event. The speaker was Mike Haddad, President/CEO of Schreiber Foods. Mike had a lot of great ideas and nuggets of advice, but one that really stuck with me is this: people connect to people, not to machines or processes. Your business machines or processes […]
Making a Good Last Impression
No doubt you’ve heard how important it is to make a good first impression. If we behave rudely, don’t comb our hair, have the wrong color shoes on or anything else that might not give the ideal first impression, we don’t get a chance to do that again. Alternately, there is another impression that is […]
Your Elevator Pitch
When someone starts a business, they spend countless hours on their business plan, legal agreements, marketing material, office setup, accountant selection, and countless other crucial tasks. One simple task that is often overlooked – if not excluded all together – is crafting your 60 second elevator pitch. While it is the year 2016 with technology […]
Substitute Solutions
Back when I was knee-high to a grasshopper, one of my favorite things to do was to go to Blockbuster and rent movies. I loved walking into the store, seeing the new releases, looking through old favorites, browsing the video games, and occasionally getting some candy. Today, there are only a handful of Blockbuster stores […]
