The whole is greater than the sum of its parts
The common phrase, “the whole is greater than the sum of its parts,” is often attributed to Aristotle. Aristotle, a philosopher born in 384 BC, had a knowledge and expertise on subjects such as physics, biology, economics, and politics. One area that he doesn’t get much credit for is being a great philosopher of SEO […]
How long till my site is #1 on Google?
I love answering my clients questions. Being asked questions, and asking questions in return, is how we ultimately help our clients. There is one question, that to be honest, makes me cringe a bit when I hear it: How long will it take for my site to rank in first place on Google? One of […]
Direct Traffic
When you look at the analytics reports for your website, you will see a number of different traffic sources. Along with organic, referrals, social, and email, one that is sometimes overlooked is Direct Traffic. That direct traffic to your site is extremely important, as it helps to establish your domain authority. DIrect traffic is the […]
XML Sitemaps
Back in the good ol’ days, when there was a new site, or even new pages, developers would manually enter the new site info to a search engine via a submission form. Not only was that time consuming, and an easy way to miss content, it was easy for spammers and hackers to sneak their […]
Google Search Console
There are any number of amazing tools available on the web to help improve your website, and make it as efficient and profitable as you can. One of my favorite tools is the Google Search Console. Originally built as Google Webmaster Tools, the Google Search Console is a one-stop place to make a wide variety […]
1000 Words Per Page Minimum
When we’re working with clients on either a new site or on SEO review/audit, one of the most common issues we come across is the words on the page. The problem we run into isn’t necessarily which words are on the page, but rather, the number of words. One thing I often stress to clients […]
What is SEO?
In a recent newsletter, we offered a SEO Review to our readers. Some of you may be thinking, “My SEO is just fine,” while others may be thinking, “My what now?” For those who fall into the latter category or who would simply like to brush up on this term, SEO (Search Engine Optimization) as […]
Slugs
Slugs in your garden are very small but very unwelcome guests. Most gardeners will go to great lengths to get rid of them. Slugs in your website, alternatively, while also fairly small, are very helpful and have significant positive SEO purposes. A “slug” in website design is the part of a site’s URL that specifies […]
Maintaining a separate page for keyword variations: DON’T!
Here’s a quick PSA (Public Service Announcement): Having a separate page for each variation of a keyword is EXTREMELY outdated and ineffective. Not only is this practice frowned upon by Google and other search engines, it is also misleading to your clients – and anything that is even a little misleading to users is definitely […]
