The Importance of Internal Linking
There are countless easy to do SEO steps that any website owner can do to help boost their website in the search engine rankings. One of those easy steps is internal link building on their website. Internal linking is a powerful but often ignored step in an SEO strategy. Effective internal linking can greatly improve […]
Simple Ways to Keep Your Website Content Fresh
Things to keep your website content fresh As mentioned in a previous article, One of the things we learned from the May 2024 Google algorithm leak, is the importance of keeping website content refreshed and relevant on a website. These regular updates communicate to Google that your business and website are active and relevant, and […]
Fresh and Relevant Content is Key for Your Website
One of the things confirmed in the May 2024 Google algorithm leak, is the need to keep content fresh and relevant on a website. Keeping website content fresh and relevant is crucial for maintaining a high ranking in Google, especially for small businesses. Search engines like Google prioritize websites that regularly update and maintain their […]
The Importance of Proper H1 Utilization
H1 tags play a crucial role When it comes to website design and SEO, H1 tags play a crucial role. The H1 tag serves as the main heading of a webpage and provides both search engines and users with a clear indication of the page’s content.Misusing the H1 tag can significantly impact your site’s SEO […]
Competitor Analysis for SEO
It’s not the destination, it’s the journey I often agree with the phrase “It’s not the destination, it’s the journey.” Whether it is a road trip with friends, a weekend getaway, or a new business goal, sometimes I don’t know and don’t need to know the final destination. SEO is not one of the times […]
The Power of Long-Tail Keywords
Focus on Long-Tail Keywords In November of 1996, the Dallas Cowboys defeated the Green Bay Packers by a score of 21-6. Most football fans would suspect that those scores were made up by 3 touchdowns for 7 points each by the Cowboys and 2 field goals for 3 points each by the Packers. In this […]
Ranking for “Near Me” Searches
A coveted search result “Near Me” When we ask clients what keywords they would like to see their site rank well for, one of the most common responses is “Service-they-provide near me.” Whether that is “plumber near me,” or “web designer near me,” or “lawyer near me,” that simple search is often a coveted spot […]
Exploring SEO and SEM
Visibility is Everything In the world of business, visibility is everything. Whether you’re an established business or just getting going, understanding the intricacies of digital marketing can spell the difference between success and obscurity. At the heart of this digital maze lie two formidable strategies: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). While […]
Finding Keywords with Google
One of the biggest keys to success with a website for any small business is to find the perfect keywords. Once your website is using the right keywords in all the best places, you can start to see the increase in traffic and conversions. Working those keywords into the site isn’t the toughest part of […]
